Village Juice Franchise FDD, Profits & Costs (2025)
Village Juice & Kitchen is a health-focused restaurant franchise that originated in Winston-Salem, North Carolina. The concept was developed by co-founders Lonnie and Nathan Atkinson, along with Clyde “CP” Harris, who began by selling cold-pressed juices and almond milks at local farmers’ markets in 2014. Their success at these markets led to the opening of their first brick-and-mortar location in Winston-Salem in 2016.
The franchise offers a diverse menu that extends beyond smoothies and juices to include salads, sandwiches, wraps, soups, toasts, and breakfast items, all emphasizing minimally processed, scratch-made ingredients.
Village Juice & Kitchen began franchising in 2019, with its first franchise location opening in Charlotte, North Carolina.
The company is headquartered in Winston-Salem, North Carolina, and continues to grow through strategic partnerships and a focus on providing healthy, delicious food options to a broad customer base.
Initial Investment
How much does it cost to start a Village Juice franchise? It costs on average between $323,000 – $969,000 to start a Village Juice franchised shop.
This includes expenses for build-out, kitchen equipment, inventory, and initial operational costs. The total investment varies based on factors such as the restaurant format, location, and whether the franchisee opts to lease or purchase the space. Indeed, Village Juice offers 3 types of franchises:
Village Juice & Kitchen Restaurant Type | Initial Investment Range |
---|---|
Traditional Restaurant (Without Onsite Juicing) | $457,000 – $935,250 |
Traditional Restaurant (With Onsite Juicing) | $490,000 – $969,250 |
Non-Traditional Restaurant | $322,800 – $484,500 |
We are summarizing below the main costs associated with opening a franchised Village Juice Traditional Restaurant (Without Onsite Juicing). For more information on costs required to start a Village Juice franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure | Amount Range |
---|---|
Initial Franchise Fee | $39,500 |
Opening Package | $12,000 – $18,000 |
Rent | $4,000 – $10,000 |
Leasehold Improvements | $225,000 – $550,000 |
Equipment | $85,000 – $134,750 |
Interior and Exterior Signage | $2,500 – $12,500 |
Furniture and Decor | $15,000 – $25,000 |
POS Computer System/Mobile Application | $2,500 – $5,000 |
Deposits | $4,000 – $8,000 |
Utilities | $3,000 – $5,000 |
Business Licenses | $500 – $1,500 |
Insurance | $1,000 – $3,500 |
Onsite Training Fees | $10,000 |
Training, Living, and Travel Expenses | $2,000 – $6,000 |
Professional Fees (other than Construction Management Fees) | $1,000 – $4,000 |
Architecture Fee | $15,000 – $25,000 |
Construction Management Fees | $0 – $12,500 |
Grand Opening Marketing | $10,000 – $15,000 |
Additional Funds – 3 months | $25,000 – $50,000 |
TOTAL | $457,000 – $935,250 |
Average Revenue (AUV)
How much revenue can you make with a Village Juice franchise? A Village Juice franchised restaurant makes on average $499,000 in revenue (AUV) per year.
This compares to $628,000 yearly revenue for similar healthy franchises. Below are a few Village Juice competitors as a comparison:
Franchise Disclosure Document
Frequently Asked Questions
How many Village Juice locations are there?
As of the latest available data, Village Juice & Kitchen has a total of 9 locations, with 2 company-owned stores, 2 franchised units, and 5 licensed outlets on university campuses.
What is the total investment required to open a Village Juice franchise?
The total investment required to open a Village Juice franchise ranges from $323,000 to $969,000.
What are the ongoing fees for a Village Juice franchise?
For a Village Juice & Kitchen franchise, the ongoing fees include a royalty fee of 6% of gross sales, which is paid to the franchisor. Additionally, franchisees are required to contribute 2% of their gross sales towards the brand’s marketing fund to support national and regional advertising efforts.
What are the financial requirements to become a Village Juice franchisee?
To become a Village Juice & Kitchen franchisee, the minimum financial requirements include a net worth of at least $750,000 and liquid capital of $200,000. These financial criteria ensure that franchisees have the necessary resources to support the initial investment and ongoing operational costs of running the franchise.
How much can a Village Juice franchise owner expect to earn?
The average gross sales for a Village Juice franchise are approximately $0.50 million per location. Assuming a 15% operating profit margin, $0.50 million yearly revenue can result in $75,000 EBITDA annually.
Who owns Village Juice?
Village Juice & Kitchen franchise is owned by a group of investors, including its co-founders, Lonnie and Nathan Atkinson, along with Clyde “CP” Harris. The company operates under the leadership of this ownership group, with a focus on expanding the brand through franchising and licensed locations.
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