Wag N Wash Franchise FDD, Profits & Costs (2025)
Wag N’ Wash is a unique franchise that began with the goal of providing high-quality care and products for pets, focusing primarily on dogs and cats. The franchise was founded in 1999 by Dan and Jef, who were motivated to spend more quality time with their beloved dog, Geni.
They launched a business that initially featured a dog bakery and a self-wash station, which quickly found success and began expanding in the early 2000s to include retail and professional grooming services. Headquartered in Livonia, MI, Wag N’ Wash started its franchising operations in 2006.
Wag N’ Wash distinguishes itself in the pet care market by offering a wide range of services and products. This includes professional pet grooming, self-service dog wash stations, and a vast selection of pet foods, supplements, toys, and other supplies. They also feature unique offerings like a gourmet pet deli and bakery, where pets can enjoy special treats such as birthday cakes and gotcha day cookies.
Wag N Wash Financial Plan
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Initial Investment
How much does it cost to start a Wag N’ Wash franchise? It costs on average between $513,000 – $1,318,000 to start a Wag N’ Wash franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of retail space you choose, the location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,900 |
| Inventory | $100,000 – $150,000 |
| Equipment | $155,000 – $250,000 |
| POS Equipment Installation | $3,150 – $3,600 |
| Full Store Preprinted Shelf Labels for Product | $270 – $300 |
| Training | $4,000 – $8,000 |
| Advertising Grand Opening | $20,000 – $20,000 |
| Insurance | $2,000 – $7,000 |
| Leasehold Improvements | $50,000 – $587,400 |
| Prepaid Rent/Security Deposit | $0 – $16,700 |
| Legal & Accounting | $4,000 – $10,000 |
| Pre-Opening Labor | $10,000 – $25,000 |
| Set Up Fee | $15,000 – $15,000 |
| Additional Funds – Initial Period (6 Months) | $100,000 – $175,000 |
| Total | $513,000 – $1,318,000 |
Average Revenue (AUV)
How much revenue can you make with a Wag N’ Wash franchise? A Wag N’ Wash franchised business makes on average $1,387,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $479,000 yearly revenue for similar grooming franchises. Below are 10 Wag N’ Wash competitors as a comparison:
Wag N Wash Financial Plan
Get a professional business plan and get funding for your franchise.
Wag N Wash Franchise Disclosure Document
Frequently Asked Questions
How many Wag N’ Wash locations are there?
As of the latest data, Wag N’ Wash operates 25 locations across the United States. This includes 10 company-owned stores and 15 franchise-owned outlets. The company continues to expand its presence in the pet retail and grooming industry.
What is the total investment required to open a Wag N’ Wash franchise?
The total investment required to open a Wag N’ Wash franchise ranges from $513,000 to $1,318,000.
What are the ongoing fees for a Wag N’ Wash franchise?
Wag N’ Wash franchisees pay a royalty fee that starts at 2% of monthly gross sales for the first year, increases to 3% in the second year, and is 4% thereafter.
Additionally, franchisees contribute 3% of gross sales to advertising, with two-thirds allocated to local marketing and one-third to the National Advertising Fund.
What are the financial requirements to become a Wag N’ Wash franchisee?
To qualify as a Wag N’ Wash franchisee, candidates must have a minimum net worth of $600,000 and at least $250,000 in liquid assets.
These requirements ensure that potential franchisees possess the necessary financial stability to support the initial investment and ongoing operational costs associated with establishing and running a Wag N’ Wash franchise.
How much can a Wag N’ Wash franchise owner expect to earn?
The average gross sales for a Wag N’ Wash franchise are approximately $1.39 million per location. Assuming a 15% operating profit margin, $1.39 million yearly revenue can result in $209,000 EBITDA annually.
Who owns Wag N’ Wash?
Wag N’ Wash is owned by Pet Supplies Plus, the largest independent pet retailer in North America. In February 2022, Pet Supplies Plus acquired Wag N’ Wash, integrating it into their portfolio of pet-focused brands.
Subsequently, in May 2023, Franchise Group Inc., the parent company of Pet Supplies Plus, announced plans to be acquired by a consortium led by its CEO, Brian Kahn, in partnership with B. Riley Financial Inc. and Irradiant Partners.
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