Wagbar Franchise FDD, Profits & Costs (2025)
Wagbar is a modern franchise concept that combines an off-leash dog park with a full-service bar to create a unique social experience for both dogs and their owners. The idea was developed by founder Kendal Kulp in 2015, and the first Wagbar location opened in 2019 in Asheville, North Carolina.
The franchise is headquartered in Weaverville, North Carolina, where Wagbar Franchising LLC oversees the brand’s growth and operations. The company began offering franchise opportunities around 2023, allowing entrepreneurs to replicate the Wagbar model in new markets across the United States.
Wagbar generates revenue through several channels: memberships and day passes for dogs to access supervised off-leash play areas, bar sales including beer, cocktails, and non-alcoholic beverages, and partnerships with local food trucks or food vendors.
What differentiates Wagbar is its hybrid model that blends recreation, hospitality, and pet care into a single destination. Instead of a standard dog park or a traditional bar, Wagbar offers an immersive environment that encourages repeat visits, community engagement, and strong customer loyalty.
Initial Investment
How much does it cost to start a Wagbar franchise? It costs on average between $472,000 – $1,148,000 to start a Wagbar franchised facility.
This includes costs for construction, fencing, outdoor infrastructure, bar equipment, technology systems, and initial operating expenses. The exact amount depends on factors such as the size of the Wagbar facility, local zoning requirements, climate considerations for outdoor spaces, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $35,000 – $50,000 |
| Real estate | $2,000 – $20,000 |
| Lease security deposit | $2,000 – $20,000 |
| Utilities | $500 – $50,000 |
| Container bar and bathroom / storage structure | $203,000 – $242,000 |
| Delivery of container bar and bathroom / storage structure | $2,400 – $14,000 |
| Metal building / awning | $20,000 – $57,000 |
| Leasehold improvements | $44,200 – $383,300 |
| Furniture, fixtures, and equipment | $90,000 – $140,000 |
| Market introduction program | $5,000 – $10,000 |
| Computer systems | $3,500 – $5,000 |
| Insurance (3 months) | $2,000 – $8,500 |
| Signage | $3,950 – $8,600 |
| Office expenses | $500 – $1,000 |
| Inventory | $5,500 – $9,500 |
| Licenses and permits | $1,500 – $8,000 |
| Dues and subscriptions | $400 – $600 |
| Professional fees | $18,000 – $40,000 |
| Travel, lodging, and meals for initial training | $3,000 – $5,000 |
| Additional funds (first 3 months) | $30,000 – $75,000 |
| Total | $472,450 – $1,147,500 |
Average Revenue (AUV)
How much revenue can you make with a Wagbar franchise? A Wagbar franchised business makes on average $393,000 in revenue (AUV) per year.
Franchise Disclosure Document
Frequently Asked Questions
How many Wagbar locations are there?
According to the most recent public data available, the franchise system of Wagbar reports 1 unit in operation.
What is the total investment required to open a Wagbar franchise?
The total investment required to open a Wagbar franchise ranges from $472,000 to $1,148,000.
What are the ongoing fees for a Wagbar franchise?
Wagbar franchisees pay a royalty fee of 6% of adjusted gross sales. They also contribute 1% of adjusted gross sales to the system’s marketing fund, which supports national and regional advertising, brand awareness initiatives, and promotional campaigns.
Who owns Wagbar?
Wagbar franchise is owned by Wagbar Franchising LLC, led by founder and CEO Kendal Kulp and co-founder Kajur Kulp.
Disclaimer
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