Waggles Puppy Boutique Franchise FDD, Profits, Costs & Fees (2024)
Waggles Puppy Boutique is a pet franchise offering high-quality, responsibly bred puppies. Founded in 2006, it delivers an upscale in-store and online experience. Puppies come from USDA-licensed breeders with elevated standards for health and well-being.
The franchise generates revenue through puppy sales, pet insurance, merchandise, and food delivery. Its diverse services set it apart, catering to pet owners’ needs. The flexible business model supports owner-operator and semi-absentee ownership.
By 2024, Waggles has 23 franchise units and five company-owned locations. It is expanding across the U.S., excluding states like California, Hawaii, Illinois, and others.
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Initial Investment
How much does it cost to start a Waggles Puppy Boutique franchise? It costs on average between $341,000 – $678,000 to start a Waggles Puppy Boutique franchised shop.
These figures encompass various startup costs, including the franchise fee, initial inventory, equipment, leasehold improvements, and working capital. The exact investment varies based on several factors, such as the type of boutique setup, the store’s location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 – $50,000 |
| Rent (one month) | $5,000 – $15,000 |
| Lease Security Deposit | $5,000 – $15,000 |
| Utilities | $200 – $1,000 |
| Leasehold Improvements | $100,000 – $250,000 |
| Furniture, Fixtures, and Equipment | $70,000 – $150,000 |
| Signage | $6,000 – $11,000 |
| Computer Systems | $10,000 – $12,000 |
| Store Website | $5,000 – $5,000 |
| Insurance (1 month) | $350 – $1,000 |
| Office Expenses | $500 – $1,000 |
| Market Introduction Program | $20,000 – $30,000 |
| Puppies Inventory | $18,000 – $36,000 |
| Retail Inventory | $10,000 – $30,000 |
| Store Supplies | $1,000 – $3,000 |
| Initial Veterinarian Costs | $1,200 – $4,000 |
| Licenses and Permits | $700 – $1,000 |
| Legal and Accounting | $1,000 – $2,500 |
| Travel, Lodging, and Meals for Initial Training | $2,000 – $5,000 |
| Additional Funds (for first 3 months) | $40,000 – $60,000 |
| Total | $340,950 – $677,500 |
Average Revenue (AUV)
How much revenue can you make with a Waggles Puppy Boutique franchise? A Waggles Puppy Boutique franchised store makes on average $986,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $916,000 yearly revenue for similar pet retail franchises. Below are a few Waggles Puppy Boutique competitors as a comparison:
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Waggles Puppy Boutique Franchise Disclosure Document
Frequently Asked Questions
How many Waggles Puppy Boutique locations are there?
As of the latest data, Waggles Puppy Boutique operates a total of six locations: three company-owned stores and three franchise-owned stores. This expansion reflects Waggles’ commitment to providing high-quality, responsibly bred puppies through both corporate and franchised outlets.
What is the total investment required to open a Waggles Puppy Boutique franchise?
The total investment required to open a Waggles Puppy Boutique franchise ranges from $341,000 to $678,000.
What are the ongoing fees for a Waggles Puppy Boutique franchise?
Waggles Puppy Boutique franchisees are required to pay a royalty fee of 5% of gross sales, which helps cover the support and services provided by the franchisor, including operational guidance and access to proprietary systems.
Additionally, franchisees contribute an advertising fee of 0% to 2% of gross sales, which supports local and national marketing efforts to enhance brand visibility and drive customer traffic.
What are the financial requirements to become a Waggles Puppy Boutique franchisee?
To qualify as a Waggles Puppy Boutique franchisee, you are required to have a minimum net worth of $750,000 and at least $200,000 in available liquid capital. These financial prerequisites ensure that franchisees possess the necessary resources to support the initial investment and ongoing operational expenses associated with establishing and running a Waggles Puppy Boutique franchise.
How much can a Waggles Puppy Boutique franchise owner expect to earn?
The average gross sales for a Waggles Puppy Boutique franchise are approximately $0.99 million per location. Assuming a 15% operating profit margin, $0.99 million yearly revenue can result in $149,000 EBITDA annually.
Who owns Waggles Puppy Boutique?
Waggles Puppy Boutique is owned by Alex Babayev, who also operates the Duluth, Georgia location. Additionally, Kerry Rod serves as the Chief Operating Officer (COO) of the company.
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