Wahlburgers Franchise FDD, Profits & Costs (2025)
Wahlburgers is a fast-casual restaurant chain specializing in gourmet hamburgers and related merchandise. Founded in 2011 by chef Paul Wahlberg and his brothers, actors Mark and Donnie Wahlberg, the first location opened in Hingham, Massachusetts.
The company’s headquarters are located at 350 Lincoln Street, Suite 2501, Hingham, MA. The franchise began offering franchising opportunities in 2014.
Wahlburgers restaurants feature high-quality gourmet hamburgers and ancillary branded merchandise such as clothing, souvenirs, and novelty items. The brand emphasizes a welcoming, family-friendly atmosphere with a menu inspired by the Wahlberg family’s favorite meals.
The brand differentiates itself by combining a celebrity-backed concept with a commitment to fresh, high-quality ingredients and a unique family-inspired dining experience.
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Initial Investment
How much does it cost to start a Wahlburgers franchise? It costs on average between $1,140,000 – $2,755,000 to start a Wahlburgers franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property. Wahlburgers offers 2 types of franchises:
| Wahlburgers Concept | Initial Investment Range |
|---|---|
| Full-Service Restaurant | $1,530,000 – $2,755,000 |
| Fast Casual Restaurant | $1,140,000 – $1,995,000 |
We are summarizing below the main costs associated with opening a Wahlburgers Full-Service Restaurant. For more information on costs required to start a Wahlburgers franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Grand Opening Advertising | $15,000 |
| Real Estate | Variable |
| Architectural Design Services | $25,000 – $55,000 |
| Construction/Leasehold Improvements | $900,000 – $1,800,000 |
| Travel and Living Expenses While Training | $25,000 – $80,000 |
| Furnishing, Fixtures, Equipment | $350,000 – $450,000 |
| Signage | $25,000 – $35,000 |
| Smallwares | $20,000 – $50,000 |
| Initial Inventory | $10,000 – $20,000 |
| Liquor Licenses | Variable |
| Miscellaneous Opening Costs | $30,000 – $60,000 |
| Register or Point of Sale System | $30,000 – $40,000 |
| Additional Funds – 3 months | $50,000 – $100,000 |
| Total | $1,530,000 – $2,755,000 |
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Wahlburgers Franchise Disclosure Document
Frequently Asked Questions
How many Wahlburgers locations are there?
As of the latest data, Wahlburgers operates a total of 110 locations. Of these, 106 are franchised units, while the company directly owns and operates 4 locations.
What is the total investment required to open a Wahlburgers franchise?
The total investment required to open a Wahlburgers franchise ranges from $1,140,000 to $2,755,000.
What are the ongoing fees for a Wahlburgers franchise?
Wahlburgers franchisees are required to pay an ongoing royalty fee of 6% of their gross sales. Additionally, franchisees contribute 1% of their gross sales to a marketing fund.
What are the financial requirements to become a Wahlburgers franchisee?
To qualify as a Wahlburgers franchisee, candidates must have a minimum net worth of $5 million. Additionally, a development fee of $10,000 per location is required.
Who owns Wahlburgers?
Wahlburgers is a franchise owned by chef Paul Wahlberg and his brothers, actors Mark and Donnie Wahlberg.
Disclaimer
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