We Rock The Spectrum Kid’s Gym Franchise FDD, Profits & Costs (2025)
We Rock the Spectrum Kid’s Gym is a global franchise that provides a sensory-safe play space for children of all abilities. Founded in 2010 in Tarzana, California, it offers inclusive environments for kids to grow and develop. The franchise began expanding in 2013, bringing its mission to more communities.
Each gym features specialized sensory-safe equipment designed for neurological development. Kids can enjoy swings, motor play toys, and arts and crafts stations. The gyms cater to both neurotypical children and those on the spectrum, promoting learning through play.
What makes We Rock the Spectrum unique is its commitment to inclusivity. It creates a space where all children can interact, play, and learn together. The franchise fosters understanding and builds a strong community for families.
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Initial Investment
How much does it cost to start a We Rock the Spectrum Kid’s Gym franchise? It costs on average between $166,000 – $332,000 to start a We Rock the Spectrum Kid’s Gym franchised center.
This includes costs for gym build-out, specialized sensory equipment, initial supplies, and early operating expenses. The total investment varies based on factors like location, facility size, and whether the franchisee leases or buys the property.
| Type of Expenditure | Amount (Low) | Amount (High) |
|---|---|---|
| Initial Franchise Fee | $60,000 | $60,000 |
| Grand Opening Marketing | $1,000 | $2,000 |
| Rent and Security Deposit (3 months) | $16,800 | $75,000 |
| Construction Costs and Build Out | $45,000 | $125,000 |
| Architect | $0 | $4,000 |
| Furniture and Supplies | $2,500 | $2,500 |
| Insurance | $5,500 | $10,000 |
| Business Licenses | $100 | $1,000 |
| Professional Services (Legal and/or Accounting) | $1,000 | $4,000 |
| Computer System (Hardware and Software) | $500 | $1,000 |
| Phone and Utilities | $200 | $500 |
| Apparel and Promotional Items | $1,750 | $1,750 |
| Signage | $4,200 | $8,200 |
| Monthly Software and Service Fees (First 3 Months) | $1,167 | $1,206 |
| Video Surveillance and Related Equipment | $500 | $1,000 |
| Other Operating Funds (3 months) | $15,000 | $30,000 |
| Initial Training Program Travel and Living Expenses | $1,500 | $3,000 |
| Grand Opening Expenses, Including Travel and Living Expenses | $1,000 | $2,000 |
| TOTAL | $165,517 | $332,156 |
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We Rock The Spectrum Kid’s Gym for all Kids Franchise Disclosure Document
Frequently Asked Questions
How many We Rock the Spectrum Kid’s Gym locations are there?
As of the latest data, We Rock the Spectrum Kid’s Gym has a total of 77 locations. Of these, 76 are franchised units, while one location is company-owned.
What is the total investment required to open a We Rock the Spectrum Kid’s Gym franchise?
The total investment required to open a We Rock the Spectrum Kid’s Gym franchise ranges from $166,000 to $332,000.
What are the ongoing fees for a We Rock the Spectrum Kid’s Gym franchise?
We Rock the Spectrum Kid’s Gym franchisees are required to pay a royalty fee of 6% of gross sales. Additionally, there is a National Marketing Fee ranging from 5% to 6% of gross sales. These fees contribute to the ongoing support and brand development provided by the franchisor.
What are the financial requirements to become a We Rock the Spectrum Kid’s Gym franchisee?
To become a We Rock the Spectrum Kid’s Gym franchisee, candidates should have sufficient access to capital to own and operate a WRTS business. The total investment necessary to begin operation of a WRTS Kid’s Gym ranges from $128,176 to $203,576, which includes a franchise fee between $50,000 and $60,000, depending on the size of the desired location.
Who owns We Rock the Spectrum Kid’s Gym?
We Rock the Spectrum Kid’s Gym is owned by its founder and CEO, Dina Kimmel. She established the first gym in Tarzana, California, in 2010, inspired by her personal experiences as a parent seeking inclusive play spaces for children of all abilities.
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