Wild Birds Unlimited Franchise FDD, Profits & Costs (2025)
Wild Birds Unlimited is a notable franchise that specializes in bird feeding and watching supplies, enhancing the interaction between people and nature. Founded in 1981 by Jim Carpenter in Indianapolis, Indiana, the franchise was born out of a passion for bird feeding and the desire to turn it into a thriving business.
The brand began franchising in 1983. The headquarters of Wild Birds Unlimited is located in Carmel, Indiana. What sets Wild Birds Unlimited apart is not only their focus on high-quality bird-feeding products but also their commitment to providing customers with an exceptional retail experience.
The franchise prides itself on its expert knowledge and customer service, aimed at helping customers create inviting habitats for birds right in their backyards. This personalized approach has fostered strong customer loyalty and satisfaction, supporting franchisees with a solid foundation for success.
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Initial Investment
How much does it cost to start a Wild Birds Unlimited franchise? It costs on average between $224,000 – $379,000 to start a Wild Birds Unlimited franchised store
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of store you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,000 |
| Training | $5,000 |
| Travel, Meals, Lodging | $500 – $6,000 |
| Lease Deposit | $3,000 – $7,500 |
| First Month’s Rent | $3,000 – $7,500 |
| Leasehold Improvements | $30,000 – $110,000 |
| Insurance | $1,500 – $5,000 |
| Legal/Accounting | $750 – $8,150 |
| Office Equipment | $11,000 – $14,000 |
| Signs | $3,000 – $10,000 |
| Advertising | $7,197 – $11,017 |
| Retail Fixtures | $24,000 – $37,000 |
| Opening Inventory | $36,000 – $45,000 |
| Technology | $1,899 |
| Misc. Expenses | $5,293 – $10,515 |
| Additional Funds for first 3 months | $52,000 – $62,000 |
| Total Opening Expenses | $224,000 – $379,000 |
Average Revenue (AUV)
How much revenue can you make with a Wild Birds Unlimited franchise? A Wild Birds Unlimited franchised business makes on average $748,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $425,000 yearly revenue for similar retail franchises.
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Wild Birds Unlimited Franchise Disclosure Document
Frequently Asked Questions
How many Wild Birds Unlimited locations are there?
As of the latest data, Wild Birds Unlimited operates 341 locations across the United States. The majority of these are franchise-owned, with the company maintaining a limited number of corporate-owned stores.
What is the total investment required to open a Wild Birds Unlimited franchise?
The total investment required to open a Wild Birds Unlimited franchise ranges from $224,000 to $379,000.
What are the ongoing fees for a Wild Birds Unlimited franchise?
Wild Birds Unlimited franchisees pay a 4% royalty fee on gross sales and a 1% advertising fund fee. Additionally, they must spend at least 2% of gross sales on local advertising. Regional advertising contributions may add up to 2% of gross sales. These fees support brand promotion and operational consistency.
What are the financial requirements to become a Wild Birds Unlimited franchisee?
To become a Wild Birds Unlimited franchisee, candidates must meet specific financial criteria: a minimum net worth of $400,000 and liquid capital between $40,000 and $50,000. These requirements ensure that potential franchisees possess the necessary financial stability to establish and operate a store successfully
How much can a Wild Birds Unlimited franchise owner expect to earn?
The average gross sales for a Wild Birds Unlimited franchise are approximately $0.75 million per location. Assuming a 15% operating profit margin, $0.75 million yearly revenue can result in $113,000 EBITDA annually.
Who owns Wild Birds Unlimited?
Wild Birds Unlimited is owned by its founder, Jim Carpenter, who also serves as the President and CEO. In 2024, the company introduced an employee stock ownership plan (ESOP), with 30% of shares sold to employees, ensuring the continuation of its culture and values.
Disclaimer
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