Wild Eggs Franchise FDD, Profits & Costs (2025)
Wild Eggs is a contemporary breakfast, brunch, and lunch restaurant that originated in Louisville, Kentucky, in 2007. Founded by JD Rothberg and Shane Hall, the establishment quickly gained popularity for its chef-driven menu and authentic espresso offerings.
In January 2023, Wild Eggs was acquired by a private equity fund, signaling a renewed focus on growth and operational efficiency.
The restaurant’s menu features a creative selection of breakfast and lunch items, complemented by a full espresso bar. Wild Eggs differentiates itself by offering a chef-driven menu that emphasizes quality and innovation, setting it apart from traditional breakfast and brunch establishments.
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Initial Investment
How much does it cost to start a Wild Eggs franchise? It costs on average between $737,000 – $1,889,000 to start a Wild Eggs franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, the size of the restaurant, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Real Estate | Not Included |
| Rent | $0 – $50,000 (first three months) |
| Lease Security Deposit | $0 – $15,000 |
| Utility Deposits | $350 – $1,500 |
| Leasehold Improvements | $120,000 – $650,000 |
| Architectural, Design and Engineering Plans | $8,000 – $25,000 |
| Business Licenses and Permits | $500 – $1,000 |
| Industry-Specific Licenses and/or Certifications | $300 – $550 |
| Liquor Permits and/or Licenses | $50 – $200,000 |
| Tech-Stack | $65,000 – $75,000 |
| Sound and Television Systems | $4,000 – $8,000 |
| Furniture and Fixtures | $40,000 – $70,000 |
| Outdoor Dining Furniture | $0 – $20,000 |
| Office Equipment | $1,200 – $2,000 |
| Opening Business Supplies | $4,500 – $5,500 (first three months) |
| Kitchen Equipment, Large and CADD Design Fees | $200,000 – $400,000 |
| Kitchen Small Equipment and Supplies, and Dining Small Wares | $30,000 – $40,000 |
| Delivery, Shipping and Labor Costs | $1,000 – $2,000 |
| Food Costs | $85,000 – $115,000 (first three months) |
| Liquor Costs | $1,500 – $4,500 (first three months) |
| Grand Opening Marketing and Advertising | $25,000 minimum required (first three months) |
| Training Expenses (out-of-pocket costs for 4 people) | $1,000 – $5,500 |
| Signage (Interior and Exterior) | $15,000 – $30,000 |
| Artwork and Design | $5,000 – $10,000 |
| Uniforms | $2,000 – $3,000 |
| Business Insurance | $1,800 – $3,500 (first three months) |
| Insurance Liquor / Dram Shop | $300 – $1,500 |
| Building Security System | $150 – $500 (first 3 months) |
| Commercial Automobile Insurance (Optional) | Rates will vary by individual |
| Additional Funds | $80,000 (first 3 months) |
| TOTAL ESTIMATED INITIAL INVESTMENT | $736,650 – $1,889,050 |
Average Revenue (AUV)
How much revenue can you make with a Wild Eggs franchise? A Wild Eggs franchised restaurant makes on average $1,993,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,739,000 yearly revenue for similar breakfast franchises. Below are a few Wild Eggs competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Wild Eggs Franchise Disclosure Document
Frequently Asked Questions
How many Wild Eggs locations are there?
As of the latest data, Wild Eggs has a total of 15 locations, all of which are franchise-owned.
What is the total investment required to open a Wild Eggs franchise?
The total investment required to open a Wild Eggs franchise ranges from $737,000 to $1,889,000.
What are the ongoing fees for a Wild Eggs franchise?
The ongoing fees for a Wild Eggs franchise include a royalty fee of 5% of gross sales. Additionally, franchisees are required to contribute to a marketing fund, which is set at 2% of their gross sales. These fees are used to support both national and local marketing efforts, helping to promote the brand and attract customers to each franchise location.
What are the financial requirements to become a Wild Eggs franchisee?
To become a Wild Eggs franchisee, the financial requirements include a minimum net worth of $1.5 million and liquid capital of at least $500,000. These financial standards ensure that franchisees have the resources necessary to support the initial investment, as well as sustain operations during the early stages of the business.
How much can a Wild Eggs franchise owner expect to earn?
The average gross sales for a Wild Eggs franchise are approximately $2.0 million per location. Assuming a 15% operating profit margin, $2.0 million yearly revenue can result in $300,000 EBITDA annually.
Who owns Wild Eggs?
Wild Eggs franchise is owned by a private equity firm backed by KSL Capital Partners and Golub Capital.
Disclaimer
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