WineStyles Tasting Station Franchise FDD, Profits & Costs (2025)
WineStyles Tasting Station is a distinctive wine boutique franchise that began its journey in 2002, originating from a backyard barbecue blind taste test aimed at identifying the best wines without focusing on price.
The concept was founded in West Des Moines, Iowa, where the company is still headquartered today. In 2012, WineStyles Tasting Station commenced franchising, expanding its unique approach to wine retail across the United States.
The franchise offers a curated selection of wines, craft beers, fine chocolates, artisanal cheeses, and other gourmet items, all categorized by style and taste rather than varietal or region. This innovative approach demystifies the wine selection process, making it more accessible and enjoyable for customers.
Additionally, many locations feature wine bars, allowing patrons to taste and learn about different offerings in a relaxed, clubhouse-style atmosphere.
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Initial Investment
How much does it cost to start a WineStyles Tasting Station franchise? It costs on average between $231,000 – $476,000 to start a WineStyles Tasting Station franchised business.
This includes costs for build-out, equipment, initial inventory, and early operating expenses. The exact amount varies based on factors such as the size of the WineStyles Tasting Station location, its geographic area, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Architectural Services Fee | $2,500 |
| Real Estate Development, Rent (First and Last), Security Deposit | $5,000 – $20,000 |
| Tenant Improvements (Electrical, Plumbing, Walls, etc.) | $50,000 – $150,000 |
| Furniture, Fixtures, Smallwares, and Equipment | $32,000 – $68,000 |
| Opening Inventory | $28,000 – $55,000 |
| Miscellaneous Opening Costs | $3,000 – $5,000 |
| Licenses and Permits | $2,000 – $15,000 |
| Insurance (including workers’ compensation) | $2,500 – $5,200 |
| Grand Opening Advertising | $7,500 – $15,000 |
| Travel and Living Expenses While In Training | $1,000 – $1,800 |
| Point of Sale System (Software and Hardware) | $12,000 – $13,000 |
| Additional Funds – 1st year | $60,000 – $100,000 |
| TOTALS | $230,500 – $475,500 |
Competitors
Below are a few WineStyles Tasting Station competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
WineStyles Tasting Station Franchise Disclosure Document
Frequently Asked Questions
How many WineStyles Tasting Station locations are there?
As of the latest available data, WineStyles Tasting Station operates approximately 11 locations across the United States. The company is headquartered in West Des Moines, Iowa.
What is the total investment required to open a WineStyles Tasting Station franchise?
The total investment required to open a WineStyles Tasting Station franchise ranges from $350,000 to $476,000.
What are the ongoing fees for a WineStyles Tasting Station franchise?
WineStyles Tasting Station franchisees pay a 6% royalty fee on gross revenue and contribute 3% to the national marketing fund.
What are the financial requirements to become a WineStyles Tasting Station franchisee?
To qualify as a WineStyles Tasting Station franchisee, candidates should have a minimum net worth of $600,000 and at least $225,500 in liquid capital.
Who owns WineStyles Tasting Station?
WineStyles Tasting Station franchise is owned by Bryan and Andrea McGinness, who acquired the company in 2012 and have since led its strategic growth and development
Disclaimer
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