Wing Snob Franchise FDD, Profits & Costs (2025)
In December 2017, Wing Snob was established in Livonia, Michigan, a suburb of Detroit, by founders Brian Shunia and Jack Mashini. Its main office is situated in Sterling Heights, Michigan. The company initiated its franchising efforts in October 2018, shortly following the launch of its first company-owned outlet.
Known for its dedication to high-quality, fresh chicken wings, Wing Snob is recognized as a contemporary, fast-casual dining option that emphasizes quick service.
The brand sets itself apart with its critically acclaimed chicken wings, hailed as the finest in Metro Detroit since 2020, and a franchise system that stresses simplicity in operation, thorough training via Wing Snob University, and continuous backing.
This strategy aids not just in easing the start-up process for new franchisees but also in fostering their ongoing success and expansion within the company.
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Initial Investment
How much does it cost to start a Wing Snob franchise? It costs on average between $330,000 – $600,000 to start a Wing Snob franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Leasehold Improvements | $150,000 – $300,000 |
| Training Expenses | $0 – $3,000 |
| Lease Deposit, Utility Deposit and First Month Rent | $4,000 – $8,000 |
| Furniture, Fixtures, and Equipment | $110,000 – $200,000 |
| Signage & Decor | $9,000 – $18,000 |
| Insurance Deposits and Premiums | $1,200 – $1,500 |
| Opening Inventory and Supplies | $7,000 – $10,000 |
| Business Licenses/Permits | $3,000 – $6,000 |
| Professional Fees | $1,000 – $2,000 |
| Grand Opening Marketing | $2,000 – $4,000 |
| Health Department Plan Review | $1,000 – $2,000 |
| Additional Funds (3 months) | $10,000 – $15,000 |
| Total Estimated Initial Investment | $330,200 – $599,500 |
Average Revenue (AUV)
How much revenue can you make with a Wing Snob franchise? A Wing Snob franchised restaurant makes on average $953,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $1,705,000 yearly revenue for similar chicken franchises.
Below are 10 Wing Snob competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Wing Snob Franchise Disclosure Document
Frequently Asked Questions
How many Wing Snob locations are there?
As of the latest data, Wing Snob has 41 operational locations, with recent expansions mostly via franchisees. The company opened 18 new franchise locations in 2023 and has an ambitious growth plan aiming to add over 100 more locations by 2025 across the United States and Canada.
What is the total investment required to open a Wing Snob franchise?
The total investment required to open a Wing Snob franchise ranges from $330,000 to $600,000.
What are the ongoing fees for a Wing Snob franchise?
Wing Snob franchisees pay a royalty fee of 6% of gross sales and a marketing fee of 2% of gross sales. These fees support brand access, operational systems, and advertising initiatives that drive customer engagement across all franchise locations.
What are the financial requirements to become a Wing Snob franchisee?
To qualify for a Wing Snob franchise, applicants need a minimum net worth of $500,000 and at least $100,000 in liquid capital.
How much can a Wing Snob franchise owner expect to earn?
The average gross sales for a Wing Snob franchise are approximately $0.95 million per location. Assuming a 15% operating profit margin, $0.95 million yearly revenue can result in $142,500 EBITDA annually.
Who owns Wing Snob?
Wing Snob is owned and co-founded by Brian Shunia and Jack Mashini. The brand, founded in Michigan, has expanded quickly under their leadership, focusing on a franchise-driven model. Shunia and Mashini oversee the brand’s growth strategy, aiming to expand Wing Snob to over 100 locations by 2025.
Disclaimer
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