Wise Wonder Enrichment Franchise FDD, Profits & Costs (2025)
Wise Wonder Enrichment is an early-learning literacy franchise designed to spark children’s curiosity about language. Its studios create a warm, inviting space where young learners build essential reading, writing, and creative skills through guided activities.
The brand began in 2012 under the name Book Nook Enrichment, opening its first location on the Upper West Side of Manhattan. It later rebranded as Wise Wonder and now operates from its headquarters at 23 Warren Street in New York, NY.
Programs support children starting at six months old and continue through early elementary ages, with select classes extending up to twelve. The curriculum integrates literature, art, and music to encourage imagination, confidence, and strong foundational literacy development.
Many studios also offer birthday celebrations, themed story sessions, seasonal camps, and community events, giving families multiple ways to participate. After growing across New York and New Jersey, Wise Wonder Enrichment launched its franchise system in 2023.
Initial Investment
How much does it cost to start a Wise Wonder Enrichment franchise? It costs on average between $169,000 – $319,000 to start a Wise Wonder Enrichment franchised facility.
This covers expenses such as build-out, classroom furnishings, teaching materials, and the funds needed to support early operations. The total investment varies based on factors like the studio’s size, its market, and whether the franchisee leases or acquires the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,000 |
| Leasehold Improvements, Construction Cost | $37,250 – $137,750 |
| Furniture & Fixtures | $16,695 – $18,550 |
| Equipment | $3,095 – $5,500 |
| Signage (interior and exterior) | $5,674.50 – $9,605 |
| Computer and Point of Sales System | $1,927 – $2,107 |
| Opening Inventory | $3,453.55 – $4,063 |
| Rent Deposits | $13,500 – $24,000 |
| Utility Deposits | $225 – $250 |
| Insurance Deposits and Premiums | $150 – $450 |
| Pre-opening Travel Expense | $2,195 – $7,700 |
| Pre-Launch and Opening Advertising | $8,000 |
| Professional Fees | $2,250 – $21,000 |
| Business Permits and Licenses | $250 – $1,500 |
| Printing, Stationery and Office Supplies | $1,940 – $2,670 |
| Additional Funds – 3 Months | $32,816 – $35,866 |
| TOTAL | $169,421 – $319,011 |
Franchise Disclosure Document
Frequently Asked Questions
How many Wise Wonder Enrichment locations are there?
As of the latest available data, Wise Wonder Enrichment operates 5 locations across the United States, which are company owned.
What is the total investment required to open a Wise Wonder Enrichment franchise?
The total investment required to open a Wise Wonder Enrichment franchise ranges from $169,000 to $319,000.
What are the ongoing fees for a Wise Wonder Enrichment franchise?
Wise Wonder Enrichment charges an 8% royalty fee on gross sales. Franchisees also contribute 2% of gross sales to the system’s marketing and advertising fund. These two fees represent the primary ongoing financial obligations tied to operating a Wise Wonder Enrichment studio.
Who owns Wise Wonder Enrichment?
Wise Wonder Enrichment is owned by its founders, with Rina Collins serving as CEO and Founder and Andy Collins as COO and Co-Founder.
Disclaimer
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