Woops! Franchise FDD, Profits & Costs (2025)
Woops! Macarons & Gifts is a premium dessert franchise known for its French macarons and a variety of handcrafted pastries. The brand started in 2012 when four friends launched a small pop-up shop in New York City’s Bryant Park.
The concept quickly took off, selling more than 100,000 macarons within its first nine weeks. Today, the company is based in the Bronx, New York, and has been offering franchise opportunities since 2015.
Entrepreneurs can choose between two formats: boutique kiosks or full-scale bakeshops. Kiosks are strategically positioned in high-traffic venues such as shopping centers and transportation hubs, while bakeshops provide a more extensive menu that includes over 30 international pastries, sandwiches, and specialty drinks.
Woops! distinguishes itself with its commitment to premium ingredients, visually appealing desserts, and a strong reputation in the corporate gifting market.
Initial Investment
How much does it cost to start a Woops! franchise? It costs on average between $65,000 – $401,000 to start aWoops! franchised bakery.
This investment covers expenses such as construction, equipment, inventory, and initial operating costs. The total amount can vary based on several factors, including whether you open a boutique kiosk or a full-service bakeshop, the location of the business, and if the franchisee decides to lease or purchase the space. Woops! offers 3 types of franchises:
| Franchise Model | Initial Investment |
|---|---|
| WOOPS!® Mobile Business | $64,875 – $165,475 |
| WOOPS!® Boutique | $98,475 – $235,675 |
| WOOPS!® Shop | $157,425 – $400,675 |
We are summarizing below the main costs associated with opening a WOOPS!® Shop.
For more information on costs required to start a Woops! franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Your Training Expenses | $17,000 – $25,000 |
| Business Growth and Operations Training | $2,000 – $3,000 |
| Real Estate Services Fee | $3,500 – $5,000 |
| Project Management Fee | $12,000 |
| Premises Lease Deposits | $0 – $9,000 |
| Leasehold Improvements, Construction and/or Remodeling | $15,000 – $120,000 |
| Furniture, Fixtures and Equipment | $10,000 – $70,000 |
| Signage | $2,500 – $5,000 |
| Business Licenses and Permits | $500 – $5,000 |
| Computer Systems | $675 |
| Initial Inventory to Begin Operating | $10,000 – $20,000 |
| Office Supplies | $250 – $500 |
| Professional Fees | $3,000 – $15,000 |
| Grand Opening Advertising | $5,000 – $8,500 |
| Insurance | $1,000 – $2,000 |
| Operating Expenses / Additional Funds – 3 months | $30,000 – $55,000 |
| TOTAL | $157,425 – $400,675 |
Average Revenue (AUV)
How much revenue can you make with a Woops! franchise? A Woops! franchised location makes on average $213,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Woops! locations are there?
As of the most recent available information, Woops! Macarons & Gifts operates 26 locations across the United States
What is the total investment required to open a Woops! franchise?
The total investment required to open a Woops! franchise ranges from $65,000 to $401,000.
What are the ongoing fees for a Woops! franchise?
Franchisees of Woops! are required to pay a royalty fee of 4% of their gross sales. In addition, they must contribute a marketing and advertising fee of 2% of gross revenues.
What are the financial requirements to become a Woops! franchisee?
To become a franchisee of Woops!, you need to meet certain financial thresholds. You must have a net worth of at least $200,000, and liquid capital (available to invest) of $50,000.
How much can a Woops! franchise owner expect to earn?
The average gross sales for a Woops! franchise are approximately $0.21 million per location. Assuming a 15% operating profit margin, $0.21 million yearly revenue can result in $32,000 EBITDA annually.
Who owns Woops!?
The Woops! franchise is owned by a group of founding partners who launched the brand in 2012
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