WOW American Eats Franchise FDD, Profits & Costs (2025)
WOW American Eats, which first opened as WOW Café in December 2001, was established in Covington, Louisiana, by Paul Ballard, along with his brothers Steven and Scott. Their goal was to introduce bold, flavor-packed American dishes to the growing fast-casual dining segment, and the brand quickly built its reputation around its famous chicken wings and variety of signature sauces.
From its headquarters in Covington, the company began franchising in 2002 and steadily expanded. By 2018, WOW American Eats had grown to more than 50 restaurants nationwide. The franchise concept is built on providing guests with a chef-driven spin on classic American comfort food, prepared fresh and served in a relaxed setting.
The menu is extensive, offering wraps, hearty salads, Angus burgers served on Texas toast, quesadillas, fajitas, shrimp, tenders, and, of course, its well-known wings. The emphasis is on blending creativity with familiarity, giving customers an elevated version of the foods they love.
A key factor that sets WOW American Eats apart is its adaptability. The brand has embraced rebranding and restaurant remodels to stay current, positioning itself as a modern choice for those seeking a flavorful American dining experience.
Initial Investment
How much does it cost to start a WOW American Eats franchise? It costs on average between $192,000 – $795,000 to start a WOW American Eats franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The total investment varies based on several factors, including the format of the restaurant chosen, the geographic location, and whether the franchisee decides to lease or purchase the property. WOW American Eats offers 4 types of franchises:
| Type of Franchise | Amount |
|---|---|
| Traditional Fast Casual Model | $243,600 – $795,100 |
| Non-traditional QSR Model | $201,600 – $450,100 |
| Traditional Fast Casual Special Contracts Model | $223,600 – $775,100 |
| Non-traditional QSR Special Contracts Model | $191,600 – $440,100 |
We are summarizing below the main costs associated with opening a WOW American Eats Traditional Fast Casual Model Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 – $35,000 |
| Real Estate Lease for Premises | $6,000 – $18,000 |
| Fixtures and Equipment | $45,000 – $220,000 |
| Opening Advertising | $10,000 |
| Travel and Living Expenses While Training | $3,500 – $8,500 |
| Insurance | $2,400 – $5,000 |
| Furniture | $6,000 – $25,000 |
| Other Prepaid Expenses (Deposits, Licenses, Permits) | $1,000 – $3,500 |
| Opening Inventory | $10,000 – $20,000 |
| Signage | $6,000 – $18,000 |
| Leasehold Improvements | $60,000 – $325,000 |
| Small Wares | $6,000 – $18,000 |
| POS System & Back Office Computer System | $21,200 – $21,600 |
| Legal, Accounting & Organizational Costs | $2,500 – $5,000 |
| Additional Funds – 3 Months | $27,500 |
| Construction Drawings | $1,500 – $35,000 |
| Total | $243,600 – $795,100 |
Download the Franchise Disclosure Document
Frequently Asked Questions
How many WOW American Eats locations are there?
WOW American Eats operates a total of about 39 locations across the United States.
What is the total investment required to open a WOW American Eats franchise?
The total investment required to open a WOW American Eats franchise ranges from $192,000 to $795,000.
What are the ongoing fees for a WOW American Eats franchise?
A WOW American Eats franchise requires ongoing fees that include a royalty fee ranging from 3% to 8% of gross sales and a marketing or advertising fee of up to 2% of gross sales.
What are the financial requirements to become a WOW American Eats franchisee?
WOW American Eats franchisees must have at least $100K in liquid assets and a minimum $300K in net worth.
Who owns WOW American Eats?
WOW American Eats franchise is owned by Ballard Brands, a privately held hospitality and food‑service company formed and controlled by the Ballard brothers—Paul, Steven, and Scott Ballard .
Disclaimer
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