WSI Franchise FDD, Profits & Costs (2025)
WSI was established in 1995 and is headquartered in Toronto, Canada. It stands as the world’s largest network of Digital Marketing Consultants, having supported over 100,000 businesses in creating effective digital marketing strategies.
The company has been recognized with over 145 Web Marketing Association Awards, including two Top Agency awards, evidencing its dedication to excellence and its ability to provide impactful digital marketing solutions. These accolades underscore WSI’s global leadership in the digital marketing domain.
By joining WSI, franchisees become part of a global network that shares knowledge and strategies to stay ahead of digital trends, benefiting from a proven system that supports growth and success in the digital marketing industry.
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Initial Investment
How much does it cost to start a WSI franchise? It costs on average between $77,000 – $107,000 to start a WSI franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $64,700 to $79,700 |
| Travel and Related Expenses During Training | $0 to $4,000 |
| Computer and Related Equipment | $0 to $4,000 |
| Real Estate | (See Note 4) |
| Office Supplies and Misc. | $200 to $500 |
| Permits and Licenses | $500 |
| Telephone/Internet (Installation) | $100 to $200 |
| Marketing and Lead Generation | $9,000 to $12,000 |
| Legal and Accounting | $1,000 to $2,000 |
| Insurance | $400 to $600 |
| Additional Funds – 3 Months | $1,500 to $3,000 |
| Total Estimated Initial Investment for Regional Territory | $77,400 to $90,500 |
| Total Estimated Initial Investment for National Territory | $82,400 to $95,500 |
| Total Estimated Initial Investment for International Territory | $92,400 to $106,500 |
Average Revenue (AUV)
How much revenue can you make with a WSI franchise? A WSI franchised business makes on average $2,656,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $248,000 yearly revenue for similar marketing franchises.
Below are 10 WSI competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
WSI Franchise Disclosure Document
Frequently Asked Questions
How many WSI locations are there?
As of the latest available data, WSI operates approximately 150 franchise-owned locations in the United States. The company does not own any corporate locations; all WSI offices are independently owned and operated by franchisees.
What is the total investment required to open a WSI franchise?
The total investment required to open a WSI franchise ranges from $77,000 to $107,000.
What are the ongoing fees for a WSI franchise?
WSI franchisees pay a Management Services Fee, starting at $500 per month and increasing to $2,500 over time, along with a $100 monthly Branding Fee. An additional $259 per month covers access to WSI’s proprietary technology tools, supporting both individual operations and brand development.
What are the financial requirements to become a WSI franchisee?
To qualify as a WSI franchisee, candidates must have a minimum net worth of $250,000 is required, ensuring the financial stability necessary to support the franchise’s operations. Additionally, prospective franchisees should have at least $50,000 in liquid capital to cover initial expenses and maintain adequate cash flow during the startup phase.
How much can a WSI franchise owner expect to earn?
The average gross sales for a WSI franchise are approximately $2.66 million per location. Assuming a 15% operating profit margin, $2.66 million yearly revenue can result in $399,000 EBITDA annually.
Who owns WSI?
WSI (We Simplify the Internet) is a privately held company co-founded by Dan Monaghan and Mark Dobson. Established in 1995, WSI has grown into a global network of digital marketing consultants, offering services to businesses worldwide. As a privately owned entity, WSI’s ownership remains with its founders and private stakeholders.
Disclaimer
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