Cereset Franchise FDD, Profits & Costs (2025)
Cereset is a unique franchise specializing in brain wellness, utilizing patented technology to help individuals manage stress and improve sleep through non-invasive brain relaxation techniques. Founded in 2004 and headquartered in Scottsdale, Arizona, Cereset began offering franchises in 2018.
This business provides an innovative service in the health and wellness sector, focusing on helping people achieve a balanced brain state, which can lead to enhanced overall well-being.
The franchise’s core offering is based on Biofeedback and neuroacoustic technology to relax the brain, which differentiates it significantly from typical wellness programs that focus on physical or dietary solutions to stress and sleep issues.
Initial Investment
How much does it cost to start a Cereset franchise? It costs on average between $104,000 – $227,000 to start a Cereset franchised facility.
This includes costs for construction, equipment, initial supplies, and initial operating expenses. The exact amount depends on various factors, including the size of the Cereset facility, its location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Startup Package | $34,500 to $63,500 |
| Initial Training Fee | $2,500 to $10,000 |
| Food, Lodging & Travel | $1,500 to $6,000 |
| Lease Deposit & 3 Months’ Rent | $4,000 to $12,000 |
| Build Out & Improvements | $1,000 to $10,000 |
| Signage | $3,000 to $10,000 |
| Equipment (not included in startup package) | $5,200 to $6,200 |
| Decorating, Furniture & Furnishings | $2,000 to $8,000 |
| Miscellaneous Office Supplies | $500 |
| Grand Opening Advertising | $2,000 to $5,000 |
| Utility Deposits, Business Licenses & Other Prepaid Expenses | $200 to $400 |
| Professional Fees | $1,500 to $6,500 |
| Insurance | $2,500 to $3,500 |
| Additional Funds (3 month period after opening) | $9,000 to $50,000 |
| Total Estimated Initial Investment | $104,000 to $227,000 |
Cereset Franchise Disclosure Document
Frequently Asked Questions
How many Cereset locations are there?
As of the latest data, Cereset operates over 60 locations in the United States. These include both company-owned and franchise-owned centers.
What is the total investment required to open a Cereset franchise?
The total investment required to open a Cereset franchise ranges from $104,000 to $227,000.
What are the ongoing fees for a Cereset franchise?
The ongoing fees for a Cereset franchise include a royalty fee of 10% of gross sales. Additionally, franchisees are required to contribute 2% of their gross sales towards marketing fees, which support regional and national advertising initiatives to promote the brand and its services.
What are the financial requirements to become a Cereset franchisee?
To become a Cereset franchisee, you must have a minimum net worth of $350,000 and at least $100,000 in liquid capital. These financial thresholds ensure that franchisees have the resources needed to cover initial investments and sustain operations during the early stages of the business.
Who owns Cereset?
Cereset is owned and operated by Brain State Holding Co. Inc., with Russ Scholl serving as President.
Disclaimer
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