Waxxpot Franchise FDD, Profits & Costs (2025)
Waxxpot is a contemporary waxing salon franchise that provides complete hair removal services for both men and women. The concept was launched in 2014 by Daniel Sadd in Columbus, Ohio, and it entered the franchising market in 2020.
The company continues to operate from its headquarters in Columbus, staying connected to its Midwestern beginnings. Since its start, Waxxpot has grown to more than 20 locations throughout the United States, made up of both corporate and franchise-owned salons.
Services at Waxxpot cover a wide range of waxing treatments, from Brazilian and bikini waxes to facial and full-body options. The brand also offers lash and brow tinting along with lash lifting services.
What sets Waxxpot apart is its exclusive two-wax system, designed to be gentler on the skin while targeting even the finest hairs more effectively than standard hard waxes. This unique approach improves client comfort and speeds up the process, with Brazilian waxes typically completed in 15 minutes or less.
Initial Investment
How much does it cost to start a Waxxpots franchise? It costs on average between $293,000 – $512,000 to start a Waxxpot franchised studio.
This includes expenses for build-out, salon equipment, initial inventory, and operating costs during the first months of business. The total investment will vary based on factors such as the salon’s size, geographic location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Travel and Living Expenses While Training | $1,400 – $3,000 |
| Real Estate and Leasehold Improvements | $100,000 – $185,000 |
| Security and Single Month Rent | $10,000 – $14,000 |
| Architect/Design Fees | $10,000 – $14,000 |
| Exterior and Interior Design Fees | $7,500 |
| Furniture, Fixtures and Equipment | $25,000 – $50,000 |
| Operating Supplies (store, office, treatment, etc.) | $5,000 – $8,000 |
| Technology Hardware Cost and Licenses | $12,000 – $15,000 |
| Signage | $6,000 – $23,000 |
| Initial Retail Product Inventory | $3,000 – $5,000 |
| Soft/Hard Wax | $6,000 – $12,000 |
| Grand Opening Advertising | $20,000 |
| Insurance (6 months) | $2,000 – $2,500 |
| Misc. Expenses | $7,000 – $12,000 |
| Legal and Accounting | $3,000 – $6,000 |
| Additional Funds and Working Capital for First 6 Months | $30,000 – $90,000 |
| TOTAL | $292,900 – $512,000 |
Average Revenue (AUV)
How much revenue can you make with a Waxxpot franchise? A Waxxpot franchised facility makes on average $256,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Waxxpot locations are there?
As of the latest data, Waxxpot has 12 company-owned locations and 5 franchised locations.
What is the total investment required to open a Waxxpot franchise?
The total investment required to open a Waxxpot franchise ranges from $293,000 to $512,000.
What are the ongoing fees for a Waxxpot franchise?
Waxxpot franchisees pay an ongoing royalty fee of 6% of gross sales. In addition, there is a marketing and advertising fee of 2% of gross sales, which contributes to system-wide promotional efforts.
What are the financial requirements to become a Waxxpot franchisee?
To become a Waxxpot franchisee, you must meet certain financial thresholds. You need a minimum net worth of $600,000, and you must have at least $175,000 in liquid capital available.
How much can a Waxxpot franchise owner expect to earn?
The average gross sales for a Waxxpot franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,000 EBITDA annually.
Who owns Waxxpot?
The Waxxpot franchise is owned by Daniel Sadd, who founded the brand in 2014 in Columbus, Ohio, and continues to lead its growth and expansion.
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