Surf City Squeeze Franchise FDD, Profits & Costs (2025)
Surf City Squeeze is a smoothie and juice bar franchise known for its health-focused beverages and customizable menu. The brand was founded in 1988 in Phoenix, Arizona by triathlete Kevin Blackwell and his wife Kathryn, combining their passion for fitness and nutrition.
By 1994, Surf City Squeeze began franchising, and today it is headquartered in Scottsdale, Arizona.
The franchise specializes in a wide variety of smoothies, fruit drinks, and nutritional supplements. A proprietary smoothie mix, which makes up nearly 90% of the menu, is the cornerstone of its offerings. This exclusive blend highlights the brand’s commitment to quality ingredients and consistency.
What sets Surf City Squeeze apart is its emphasis on freshness, taste, and customer satisfaction, appealing strongly to health-conscious consumers in a competitive smoothie market.
Initial Investment
How much does it cost to start a Surf City Squeeze franchise? It costs on average between $69,000 – $390,000 to start a Surf City Squeeze franchised restaurant.
This includes costs for construction, equipment, signage, inventory, and initial operating expenses. The total investment will vary based on several factors, such as the size and type of smoothie bar, the location, and whether the franchisee decides to lease or purchase the property. Surf City Squeeze offers 2 types of franchises:
| Type of Franchise Unit | Initial Investment |
|---|---|
| Traditional Surf City Squeeze Franchise Unit | $89,410 – $390,000 |
| Non-Traditional Surf City Squeeze Franchise Unit | $69,410 – $328,500 |
We are summarizing below the main costs associated with opening a Traditional Surf City Squeeze Franchise Unit.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $14,000 – $30,000 |
| Lease Review Fee | $0 – $2,500 |
| Rent/Security Deposit (for three months) | $6,000 – $30,000 |
| Travel and Living Expenses (2 persons) while training | $2,500 – $5,000 |
| Architectural Fees | $10,000 – $20,000 |
| Leasehold Improvements | $6,000 – $175,000 |
| Restaurant Equipment, Furniture, Small Wares, Interior Signage and Menu Panels | $14,000 – $44,000 |
| Exterior Signage | $8,000 – $17,000 |
| Computer Hardware, Software (POS System) | $2,510 – $10,000 |
| PCI Compliance Costs | $150 – $1,300 |
| Opening Inventory (food and paper) | $2,500 – $5,000 |
| Business Insurance | $1,000 – $5,000 |
| Miscellaneous Opening Costs | $4,750 – $17,200 |
| Grand Opening Marketing | $10,000 |
| Depository Account | $3,000 |
| Additional Funds – 3 month initial period | $5,000 – $15,000 |
| Total | $89,410 – $390,000 |
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Surf City Squeeze locations are there?
As of the latest data, Surf City Squeeze has 63 locations in the U.S.
What is the total investment required to open a Surf City Squeeze franchise?
The total investment required to open a Surf City Squeeze franchise ranges from $69,000 to $390,000.
What are the ongoing fees for a Surf City Squeeze franchise?
A Surf City Squeeze franchise requires ongoing payments that include a 6% royalty fee on gross sales (excluding sales tax) and a 4% marketing and advertising fee based on gross sales.
What are the financial requirements to become a Surf City Squeeze franchisee?
To qualify as a Surf City Squeeze franchisee, an individual must have a minimum net worth of $250,000 and at least $100,000 in liquid capital.
Who owns Surf City Squeeze?
The Surf City Squeeze franchise is owned by Kahala Brands, a large franchising company based in Scottsdale, Arizona that operates numerous quick-service restaurant concepts across the United States and internationally.
Disclaimer
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