SWING BAYS Franchise FDD, Profits & Costs (2025)
The Swing Bays is a membership-based indoor golf improvement franchise founded in 2022 by PGA professional Dustin Miller and his partner Brenna Miller. The concept was created to bring together virtual golf simulators, elite instruction, fitness programming, and a social clubhouse atmosphere under one roof. The franchise is headquartered in Parker, Colorado.
The company began franchising in 2024 as it expanded its model to entrepreneurs seeking a modern, streamlined indoor golf business.
The Swing Bays offers high-tech golf simulators, PGA professional coaching, TPI-certified fitness programs, club fitting and repair services, retail items, and community-driven events that appeal to golfers of all levels.
What differentiates The Swing Bays from many indoor golf or entertainment-focused facilities is its emphasis on structured training, membership-based recurring revenue, and a lean operational model.
Initial Investment
How much does it cost to start a SWING BAYS franchise? It costs on average between $226,000 – $924,000 to start a SWING BAYS franchised facility.
This includes costs for build-out, simulator technology, furnishings, and early operating expenses. The exact amount depends on several factors, including the size of the Swing Bays facility, the local market, and whether the franchisee leases or purchases the space for their indoor golf center.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,000 – $40,000 |
| Lease Payments (3 Months) | $12,000 – $54,000 |
| Security Deposits | $4,000 – $17,000 |
| Delayed Opening Fee | $0 – $6,000 |
| Architectural Fees | $5,000 – $20,000 |
| Construction & Leasehold Improvements | $30,000 – $300,000 |
| Furniture & Fixtures | $8,000 – $50,000 |
| Signage | $5,000 – $40,000 |
| Golf Simulators & Golf Equipment | $80,000 – $200,000 |
| Computer System and POS System | $2,000 – $10,000 |
| Business Licenses and Permits | $500 – $4,000 |
| Professional Fees | $1,000 – $5,000 |
| Opening Inventory & Supplies | $2,500 – $25,000 |
| Insurance (3 Months) | $900 – $3,000 |
| GM Certification Fee | $0 – $5,000 |
| Travel & Living Expenses for Training | $500 – $5,000 |
| Grand Opening Advertising | $15,000 – $30,000 |
| Ancillary Real Estate Costs | $0 – $25,000 |
| On-Site Location Evaluation Fee | $0 – $5,000 |
| Additional Funds – 3 Months | $20,000 – $80,000 |
| Total Estimated Initial Investment | $226,400 – $924,000 |
SWING BAYS Franchise Disclosure Document
Frequently Asked Questions
How many SWING BAYS locations are there?
According to the latest publicly available data, Swing Bays has 1 unit in the U.S.
What is the total investment required to open a SWING BAYS franchise?
The total investment required to open a SWING BAYS franchise ranges from $226,000 to $924,000.
What are the ongoing fees for a SWING BAYS franchise?
The ongoing fees for a Swing Bays franchise include a royalty fee of 6% of weekly gross revenues. Franchisees also pay 2% of weekly gross revenues into the systemwide creative fund and 1% of weekly gross revenues toward local marketing efforts.
Who owns SWING BAYS?
The Swing Bays franchise is owned by founder and PGA professional Dustin Miller and his partner Brenna Miller.
Disclaimer
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