RCG Behavioral Health Franchise FDD, Profits & Costs (2025)
RCG Behavioral Health, also known as Recognizing Children’s Gifts Behavioral Health Network, was founded in 2012 in Richmond, Virginia by Sherman Adkins. The company was created to address a growing need for high-quality support services for children on the autism spectrum in Central Virginia.
Today, the brand remains headquartered in Richmond and focuses on delivering evidence-based Applied Behavior Analysis (ABA) therapy, providing both in-center and in-home services to help children build developmental, behavioral, and social skills.
The franchise began expanding around 2023, marking the transition from a single-market provider to a scalable national model. Through franchising, RCG offers partners a structured operational system, comprehensive training, and ongoing support designed for the behavioral health market.
RCG Behavioral Health differentiates itself by specializing in services for children with autism and developmental delays, combining clinical expertise with a personalized, family-centered approach.
Initial Investment
How much does it cost to start a RCG Behavioral Health franchise? It costs on average between $282,000 – $584,000 to start a RCG Behavioral Health franchised facility.
This includes costs for clinical build-out, therapy equipment, office furnishings, and early operational expenses. The exact amount depends on several factors, including the size of the therapy center, local construction and permitting requirements, and whether the franchisee operates from a leased or newly built facility.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $50,000 – $50,000 |
| Rent and lease security deposit | $5,000 – $16,667 |
| Utilities | $500 – $1,500 |
| Leasehold improvements | $100,000 – $250,000 |
| Market introduction program | $3,500 – $10,500 |
| Furniture, fixtures, and equipment | $28,000 – $55,000 |
| Computer systems | $7,000 – $10,000 |
| Insurance | $2,000 – $15,000 |
| Vehicle | $2,000 – $20,000 |
| Signage | $2,000 – $15,000 |
| Office expenses | $1,500 – $3,000 |
| Licenses and permits | $400 – $900 |
| Dues and subscriptions | $1,200 – $2,500 |
| Professional fees | $1,000 – $3,000 |
| Travel, lodging, and meals for initial training | $3,000 – $6,000 |
| Additional funds (first 3 months) | $75,000 – $125,000 |
| Total | $282,100 – $584,067 |
Franchise Disclosure Document
Frequently Asked Questions
How many RCG Behavioral Health locations are there?
As of the latest data, RCG Behavioral Health reports a total of 4 units operating across its system.
What is the total investment required to open a RCG Behavioral Health franchise?
The total investment required to open a RCG Behavioral Health franchise ranges from $282,000 to $584,000.
What are the ongoing fees for a RCG Behavioral Health franchise?
RCG Behavioral Health requires franchisees to pay a royalty fee of 6% of gross revenues. In addition, franchisees must contribute 1% of gross revenues to local marketing and advertising initiatives.
Who owns RCG Behavioral Health?
The RCG Behavioral Health franchise is owned by RCG Behavioral Health Network LLC, founded and led by Sherman Adkins as Founder & Chief Visionary Officer.
Disclaimer
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