BodyROK Franchise FDD, Profits & Costs (2025)

BODYROK is a fitness franchise specializing in Pilates-inspired, 45-minute full-body strength training group classes conducted on custom BODYROK reformers. Founded in 2012, the brand has been delivering hybrid Pilates sequences designed to boost energy and metabolism, providing benefits that extend beyond the workout session.

Since its founding and the start of its franchising journey in 2012, BODYROK has been expanding its presence across the United States, with studios in prominent locations such as San Francisco, New York City, and Chicago. The company is also actively growing, with upcoming studio launches in Brooklyn, NY, and West Loop, Chicago, IL, scheduled for early 2025.

BODYROK differentiates itself by elevating traditional reformer workouts with strength training exercises and high-energy music, creating an intense, sweat-fueled, and fast-paced Pilates experience. This unique approach aims to increase energy and metabolism, offering lasting benefits even after the session concludes.

Initial Investment

How much does it cost to start a BODYROK franchise? It costs on average between $228,000 – $676,000 to start a BODYROK franchised studio.

This includes costs for construction, equipment, studio setup, and initial operating expenses. The exact amount depends on various factors, including the type of studio you choose, the location, and whether the franchisee opts to lease or purchase the property.

Type of ExpenditureAmount (Low/High)
Initial Franchise Fee$40,000
Initial Equipment and Technology Fee$65,000 – $104,000
BodyROK Pilates Machine Shipping Costs$1,000 – $5,000
On-Site Training Fee and Reimbursement of Franchisor Travel Expenses$3,000 – $6,000
Travel and Living Expenses While Training$2,000 – $21,000
Additional Instructor Training Fees and Expenses$5,000 – $9,000
Real Property Lease$12,000 – $120,000
Construction, Remodeling, Leasehold Improvements, and Decorating Costs$40,000 – $200,000
Related Equipment and Accessories (Weights)$500 – $2,000
POS System, Fixtures, and Other Fixed Assets$29,000 – $55,000
Signage$2,000 – $7,000
Insurance Deposits and Premiums$500 – $3,000
Professional Fees – Legal and Accounting$500 – $5,000
Inventory and Supplies to Begin Operating$250 – $5,000
Miscellaneous Opening Costs$3,000 – $6,000
Grand Opening Advertising and Promotion$1,500 – $2,500
Design/Layout$2,500 – $5,000
Additional Funds – First 3 Months$20,000 – $80,000
TOTAL ESTIMATED INITIAL INVESTMENT$227,750 – $675,500

Average Revenue (AUV)

How much revenue can you make with a BODYROK franchise? A BODYROK franchised facility makes on average $374,000 in revenue (AUV) per year.

This compares to $422,000 yearly revenue for similar fitness studios franchises. Below are a few BODYROK competitors as a comparison:

BODYROK franchise competitors

BodyROK Franchise Disclosure Document

Frequently Asked Questions

How many BODYROK locations are there?

As of the latets data, BODYROK operates approximately 67 studios across the United States, encompassing both company-owned and franchise-owned locations. This expansion reflects the brand’s commitment to providing innovative Pilates-inspired workouts nationwide.

What is the total investment required to open a BODYROK franchise?

The total investment required to open a BODYROK franchise ranges from $228,000 to $678,000.

What are the ongoing fees for a BODYROK franchise?

BODYROK franchisees pay a 5% royalty fee and a 1% marketing fee, both based on monthly gross sales. These fees cover ongoing support, proprietary systems, and advertising initiatives to promote the brand.

What are the financial requirements to become a BODYROK franchisee?

To become a BODYROK franchisee, you should have a minimum net worth of $300,000 and at least $100,000 in liquid capital. These financial requirements ensure that potential franchise owners have the necessary resources to establish and operate a BODYROK studio successfully.

How much can a BODYROK franchise owner expect to earn?

The average gross sales for a BODYROK franchise are approximately $0.37 million per location. Assuming a 15% operating profit margin, $0.37 million yearly revenue can result in $56,000 EBITDA annually.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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