Coffee Shop Industry Statistics: 3,300 Businesses Data (2024)
When it comes to understanding the coffee shop industry, most reports online present broad, generalized statistics. But in this post, we’re doing something different. We’ve gathered real, verified data from 3,300 coffee shops across the US, providing a detailed look into key industry statistics like size, turnover, profitability and more.
This isn’t just another list of industry averages—it’s an in-depth analysis of actual results from coffee shops nationwide. Whether you’re an investor, entrepreneur, or coffee shop owner, this post offers actionable insights drawn from real-world data to help guide your decisions.
We’ll dive into the following sub topics:
- Key Industry Stats
- Industry Size & Growth
- 6,000+ Coffee Shop Stats
- Customers Stats
- Latest Industry Trends
Key Coffee Shop Industry Stats
- The US coffee shop market is projected to reach $80 billion in 2024, growing at +2.8% annually
- There were 37,000 coffee shop in the US in 2024
- The average coffee shop in the US made $557,000 in yearly revenue
- The average coffee shop in the US required a startup capital of $477,000
- The average coffee shop in the US had a 13.7% operating profit margin
- Around 150 million Americans consume coffee regularly
- 36% of American coffee consumers buy their coffee outside at least once per week
Coffee Shop Industry Size
The global coffee shop market is projected to reach $237.6 billion by 2025, growing at a +3.4% CAGR annually
The global coffee shop industry is expanding due to increasing consumer demand for specialty coffee beverages and the rise of café culture in developing markets. This growth is driven by both large chains and independent coffee shops across the globe. (Source: Statista)
The US coffee shop market is projected to reach $80 billion in 2024, growing at +2.8% annually
The US coffee shop industry is recovering post-pandemic and is expected to reach $80 billion in 2024. The growth is driven by branded coffee chains such as Starbucks and Dunkin’, as well as a rise in independent coffee shops popular with younger generations (Source: World Coffee Portal).
6,000+ Coffee Shop Stats
There are over 37,000 coffee shops in the US as of 2024
The number of coffee shops in the US has seen steady growth, driven by a combination of large chains such as Starbucks and the increasing popularity of independent cafes, especially among younger generations. (Source: Statista)
The average coffee shop made $557,000 in yearly revenue in 2023
This data is from some of the largest coffee franchises in the US that represent more than 3,300 coffee shops in total. Even though these are franchises, the subset below represent about 10% of the overall market hence a good proxy for the overall coffee shop market.
Here are a few examples of the main coffee franchises and their average revenue per year in 2023:
| Franchise | Revenue |
|---|---|
| Summer Moon Coffee | $1,160,000 |
| Sharetea | $372,000 |
| 7 BREW | $2,358,000 |
| Ziggi’s Coffee | $801,000 |
| The Human Bean | $860,000 |
| Scooter’s Coffee | $870,000 |
| PJ’s Coffee of New Orleans | $528,000 |
| Kung Fu Tea | $347,000 |
| Just Love Coffee Cafe | $613,000 |
| Gong Cha | $429,000 |
| Gloria Jean’s Coffees | $587,000 |
| Dunn Brothers Coffee | $586,000 |
| Biggby Coffee | $676,000 |
| Bad Ass Coffee of Hawaii | $515,000 |
| Aroma Joe’s | $878,000 |
It costs on average $477,000 to start a coffee shop in 2023
Startup costs range from buildout costs, equipment, furniture, marketing and working capital. The amount ranges from one type of coffee shop to another. For example takeaway coffee shops cost significantly less than sit-in coffee shop that also offer a restaurant or some type of food options.
| Franchise | Investment (Low) | Investment (High) | Investment (Average) |
|---|---|---|---|
| Caribou Coffee | $268,000 | $1,386,000 | $827,000 |
| Summer Moon Coffee | $596,000 | $987,000 | $791,500 |
| Sharetea | $387,000 | $492,000 | $439,500 |
| 7 BREW | $887,000 | $1,849,000 | $1,368,000 |
| Ziggi’s Coffee | $527,000 | $2,018,000 | $1,272,500 |
| The Human Bean | $552,000 | $1,059,000 | $805,500 |
| Scooter’s Coffee | $895,000 | $1,393,000 | $1,144,000 |
| PJ’s Coffee of New Orleans | $192,000 | $1,131,000 | $661,500 |
| Kung Fu Tea | $169,000 | $378,000 | $273,500 |
| Just Love Coffee Cafe | $470,000 | $711,000 | $590,500 |
| Gong Cha | $175,000 | $620,000 | $397,500 |
| Gloria Jean’s Coffees | $210,000 | $541,000 | $375,500 |
| Dunn Brothers Coffee | $536,000 | $809,000 | $672,500 |
| Biggby Coffee | $246,000 | $746,000 | $496,000 |
| Bad Ass Coffee of Hawaii | $454,000 | $921,000 | $687,500 |
| Aroma Joe’s | $501,000 | $959,000 | $730,000 |
The average coffee shop had a 13.7% operating profit margin in 2023
Using the same source, the average coffee shop in the US had a 13.7% EBITDA margin.
EBITDA represents the earnings before interest, taxes and depreciation and amortization.
| Franchise | Gross Profit | Operating Profit |
|---|---|---|
| 7 BREW | 66.4% | 16.3% |
| Ziggi’s Coffee | 61.2% | 13.7% |
| The Human Bean | 65.5% | 11.4% |
| Scooter’s Coffee | 69.1% | 14.8% |
| PJ’s Coffee of New Orleans | 60.4% | 15.7% |
Auto Repair Customers Stats
Over 60% of Americans drink coffee daily
The US coffee shop industry benefits from a large customer base, as over 60% of Americans consume coffee every day. This regular consumption helps drive consistent foot traffic to coffee shops across the country (Source: National Coffee Association).
One-third of Americans aged 18-29 report visiting a coffee shop regularly
The coffee shop industry in the US thrives on its appeal to younger generations, with one-third of Americans aged 18-29 visiting coffee shops frequently. This demographic is a crucial target for both large chains and independent cafés (Source: National Coffee Association).
Around 150 million Americans consume coffee regularly
The US coffee shop industry thrives on the massive base of regular coffee drinkers, with around 150 million Americans consuming coffee consistently, helping to maintain a steady flow of customers (Source: National Coffee Association).
36% of American coffee consumers purchase their coffee outside of the home at least once per week
A significant portion of US coffee drinkers, 36%, choose to purchase their coffee outside the home weekly, highlighting the important role coffee shops play in daily coffee consumption habits (Source: National Coffee Association).
Latest Auto Repair Industry Trends
Specialty Coffee and Customization
- Rise of Specialty Coffees: The demand for specialty coffee continues to grow, with consumers showing increased interest in high-quality, artisanal coffee experiences. This trend is highlighted by the fact that 41% of coffee drinkers choose specialty coffees daily (Source: National Coffee Association).
- Customization Options: Coffee shops are expanding their menus to include a wider range of customization options, allowing customers to tailor their beverages to their specific tastes. This includes alternative milks and flavor add-ons, catering to individual dietary preferences and health trends (Source: Mintel).
Sustainability and Ethical Sourcing
- Eco-Friendly Practices: Increasingly, coffee shops are implementing sustainable practices such as sourcing coffee from fair-trade certified growers, using compostable cups, and minimizing waste. This shift is in response to consumer demand for environmentally friendly options, with 34% of coffee consumers considering the source of their coffee when making purchasing decisions (Source: Specialty Coffee Association).
- Direct Trade Coffee: There’s a growing trend towards direct trade coffee, where coffee shops buy straight from the growers, ensuring higher quality and sustainability. This method also supports better prices for farmers, resonating with ethically minded consumers (Source: The Guardian).
Technological Enhancements in Service
- Mobile Ordering and Apps: Coffee shops are increasingly adopting mobile ordering technologies to enhance convenience. Apps allow customers to order and pay ahead, reducing wait times and improving the customer experience. About 47% of millennials have used a coffee shop app to order ahead (Source: eMarketer).
- Loyalty Programs: Loyalty programs integrated with digital technology are proving effective in retaining customers and encouraging repeat visits. Statistics show that implementing a loyalty program can increase frequency of visits by up to 25% (Source: Harvard Business Review).
Expansion of Food Offerings
- Health-Conscious Menu Items: Coffee shops are broadening their food offerings to include healthier options, such as gluten-free, vegan, and organic snacks, responding to a shift in consumer eating habits. About 32% of coffee shops now report that adding health-conscious food items significantly boosted their sales (Source: QSR Magazine).
- All-Day Offerings: Extending menu options to include all-day breakfast and lunch items caters to the growing trend of using coffee shops as workspaces or meeting areas throughout the day. This has been found to increase customer dwell time and spending in 40% of coffee shops (Source: Restaurant Business Online).
