Discover Strength Franchise FDD, Profits & Costs (2025)
Discover Strength, founded in 2006 and headquartered in St. Louis Park, Minnesota, is a boutique fitness brand specializing in evidence-based, personalized strength training.
The company offers efficient 30-minute workouts conducted twice weekly by exercise physiologists, catering to individuals seeking effective fitness solutions within tight schedules.
In 2020, Discover Strength began franchising its unique concept, emphasizing scientifically backed methodologies to ensure safe and effective strength training. This approach distinguishes it from competitors that often follow fleeting fitness trends.
As of 2024, Discover Strength has expanded to over 29 locations, with a significant presence in Minnesota and additional studios in states like Arizona and Utah. The franchise continues to grow, attracting entrepreneurs aligned with its core values and commitment to delivering impactful, research-driven fitness services.
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Initial Investment
How much does it cost to start a Discover Strength franchise? It costs on average between $463,000 – $877,000 to start a Discover Strength franchised studio.
This includes costs for studio construction, specialized exercise equipment, and initial operating expenses. The exact amount depends on various factors, including the size of the studio, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $52,000 |
| Rent (3 months) | $18,000 – $36,000 |
| Lease, Utility, and Security Deposits | $0 – $10,000 |
| Design and Architectural Fees | $7,000 – $20,000 |
| Leasehold Improvements | $175,000 – $480,000 |
| Equipment | $156,000 – $172,000 |
| Fixtures & Furniture | $6,000 – $9,000 |
| Supplies | $3,000 – $5,000 |
| Management System and Designated Software | $3,000 – $5,000 |
| Signage | $15,000 – $30,000 |
| Training Expenses | $2,000 – $8,000 |
| Opening Advertising and Promotion | $10,000 – $18,000 |
| Licenses, Permits, and Professional Fees | $3,000 – $5,000 |
| Insurance | $3,000 – $7,000 |
| Additional Funds – 3 months | $10,000 – $20,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $463,000 – $877,000 |
Average Revenue (AUV)
How much revenue can you make with a Discover Strength franchise? A Discover Strength franchised facility makes on average $913,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $414,000 yearly revenue for similar fitness studio franchises. Below are a few Discover Strength competitors as a comparison:
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Discover Strength Franchise Disclosure Document
Frequently Asked Questions
How many Discover Strength locations are there?
As of April, Discover Strength operates 44 locations across the United States, comprising both company-owned and franchised studios. This expansion reflects the growing demand for their evidence-based, time-efficient strength training programs.
What is the total investment required to open a Discover Strength franchise?
The total investment required to open a Discover Strength franchise ranges from $463,000 to $877,000.
What are the ongoing fees for a Discover Strength franchise?
Discover Strength franchisees are required to pay a royalty fee is 6% of gross revenues, which funds continuous support services and the development of training programs, supply channels, marketing tools, and system upgrades.
Additionally, franchisees are required to allocate a combined 4% of gross revenues to local marketing initiatives and contribute 2% to the national marketing fund.
What are the financial requirements to become a Discover Strength franchisee?
To qualify as a Discover Strength franchisee, candidates should possess a minimum net worth of $500,000 and at least $150,000 in liquid assets. These financial prerequisites ensure that franchisees have the necessary resources to establish and sustain a successful studio, covering initial investments and operational costs.
How much can a Discover Strength franchise owner expect to earn?
The average gross sales for a Discover Strength franchise are approximately $0.99 million per location. Assuming a 15% operating profit margin, $0.99 million yearly revenue can result in $149,000 EBITDA annually.
Disclaimer
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