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Fitness Together Franchises: Sales, Costs & Profits (2023)

If you want to get into the fitness industry as a franchisee, Fitness Together is a solid option. Although Fitness Together does not have as many locations as other personal training concept gyms like Club Pilates or Pure Barre, Fitness Together is one of the most profitable fitness franchises.

Indeed, with an average annual turnover of $292,000, we estimate Fitness Together has a 35% EBITDA profit margin which results in an excellent 6 years payback.

Want to know how much profits you can make with a Fitness Together gym? In this article we are looking at Fitness Together and its Franchise Disclosure Document to find out whether it’s a good franchise to invest in. Let’s find out!

Fitness Together franchises: key figures

Franchise fee$40,000
Royalty fee6.0%
Marketing fee4.0%
Investment (mid-point)$292,000
Revenue$350,000 per year
Sales to investment ratio1.2x
Payback period*6 years
Minimum net worth$175,000
Minimum liquid capital$80,000
* assuming 15% net profit margin
Fitness Together business plan template

Download the Fitness Together franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

What is Fitness Together?

Fitness Together is a gym and fitness training studio headquartered in Denver, Colorado.

The chain is managed by WellBiz Brands, Inc. and offers private, personalized fitness sessions using cutting-edge technology to deliver the desired results. 

Founded in 1984 by Rick Sirkosi, the company provides virtual and in-studio training using curated programs tailor-made to suit every client’s needs. 

Fitness Together started franchising in 1996.

Today, the chain has 132 franchised locations in the US. 

Fitness Together franchises pros and cons


  • Initial training and ongoing support: the franchisor provides the training needed to operate a successful fitness location such as site selection, studio design, market research, plus franchisees must complete the mandatory training, including 40 hours of classroom training. 
  • Low-cost, low-risk strategy: the low risk associated with the franchise is a massive advantage to aspiring business owners. Franchisees can leverage the brand’s pre-established model to stay ahead of the competition. The fitness clubs cover multiple demographics, are easy to establish and fit any retail facility. 
  • Financial assistance: while Fitness Together doesn’t provide direct or indirect funding, it partners with reliable third-party sources to help franchisees secure funding for their new fitness clubs. This covers the cost of equipment, initial franchise fee, inventory and trade fixtures. 
  • Marketing support: the franchisor’s support staff helps with client acquisition. Franchisees can turn to social media, national media, SEO, ad templates and promotional campaigns to attract new members.
  • Multiple revenue streams: franchisees have multiple avenues to increase profit margins, including in-studio training, virtual training, personal training and comprehensive nutritional advice. 
  • Exclusive territory protection: the Franchise Agreement protects franchisees from the competition. Franchisees are allocated a protected area to run their businesses without worrying about competing locations. 


  • No absentee ownership: a Fitness Together franchise isn’t a passive investment. Franchisees must operate within the stipulated working hours every day. 
  • Not a mobile/home-based opportunity: franchisees can’t operate their fitness clubs from home or as a mobile unit. They must work from physical locations like retail facilities. 
  • Not a part-time business: the franchise can’t be run part-time. Franchisees must devote their time and effort and participate in the franchise’s everyday operations. 
  • Minimum employee requirement: 3-5 employees are required to start and operate a Fitness Together franchise. 
  • Competition: Crunch Fitness, Planet Fitness and Anytime Fitness, to name a few.

How much does a Fitness Together franchise cost?

You have to invest around $292,013 to open a Fitness Together franchise studio.

This is an average; indeed, it varies based on many factors, such as the location of your studio, its size, market conditions, and other factors.

In addition to the initial franchise fee of $40,000, which you must pay to the franchisor, you would also pay for the leasehold improvements, furniture and fixtures, signage, equipment, professional fees, training expenses, etc.

Fitness Together startup costs

Here’s the full breakdown of costs:

Initial franchise fee$40,000
Leasehold improvements$64,200 – $163,911
Signage $5,215 – $8,117
Furniture, and decor$2,884 – $4,480
Equipment$31,000 – $46,500
Training expenses$0 – $3,570
Additional Funds 3 Months$11,162 – $29,726
Other$49,120 – $85,141
Total$203,581 – $380,445
Source: 2022 Franchise Disclosure Document
Fitness Together business plan template

Download the Fitness Together franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

How much revenue does a Fitness Together gym make?

On average, a Fitness Together franchise makes $350,000 in turnover per year.

Keep in mind this number is the average revenue per gym in 2019, as disclosed from the 2020 Franchise Disclosure Document. Indeed, Fitness Together hasn’t made any representations on the revenue of its franchised gyms since then, which we assume is because of poor performance due to the pandemic, yet this is merely an assumption.

That being said, as we can assume performance bounced back to pre pandemic levels (as it is for most other fitness franchises), the 2019 revenue numbers are still relevant today.

How profitable is a Fitness Together franchise?

We estimate a Fitness Together franchised gym makes $124,000 in profits per year, representing a 35% EBITDA margin.

Assuming our estimates are correct, Fitness Together is one of the most profitable fitness franchises. Indeed any fitness club with a 35% EBITDA margin is very profitable (keep in mind EBITDA does not include any other costs like depreciation, taxes and debt interest).

Note that Fitness Together does not provide any detailed information on the cost structure nor a detailed profit-and-loss of its franchised gyms else than rent and royalty fees. Instead, we had to make assumptions using the industry average for gym franchises (especially labor costs and marketing).

Profit and lossAmount% revenueNotes
Staff$(98,000)28%industry average
Rent$(40,800)12%as per FDD
Royalty fee$(35,000)10%as per FDD
Marketing$(17,500)5%industry average
Other Opex$(35,000)10%industry average
*2019 revenue
Source: Franchise Disclosure Document 2021

Should you invest in a Fitness Together franchise?

Fitness Together does seem like a very profitable business when we look at its profits margins. Yet, it doesn’t necessarily mean that you should go ahead and buy the franchise.

Instead, we must look a little deeper and compare the expected profits against the initial investment cost you would have to incur as the franchisee.

As explained earlier, the average investment to open a Fitness Together gym is $292,013.

Now, assuming a 15% net profit margin (which is more than conservative given the 35% EBITDA margin), we found that Fitness Together has a payback of 5.6 years which is excellent for a fitness franchise.

Fitness Together business plan template

Download the Fitness Together franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

How does it compare vs. other Fitness franchises?

FranchiseNet worth ($)Liquid capital ($)Investment ($)Revenue ($)Payback (years)
Anytime Fitness,000175,000510,165338,810$6810.0
Planet Fitness,000,0001,500,0003,273,3001,564,877$8013.9
Orangetheory Fitness,000,000300,0001,381,432805,251$24411.4
Club Pilates,000100,000287,000544,703$3633.5
Pure Barre,000100,000335,812259,534$1738.6
Snap Fitness,000250,000783,328194,124$3726.9
Burn Boot Camp,000150,000314,846400,526$765.2
Crunch Fitness,000,000400,0003,092,0001,863,627$4811.1
Stretch Zone,000150,000161,027357,632$2863.0
Workout Anytime,000175,0001,519,450511,628$4910.0
Fitness Together,00080,000292,013400,000n.a.4.9
The Camp Transformation Center,00075,000287,000495,067$993.9
Retro Fitness,500,000300,0001,681,341998,459$667.0
F45 Training,000100,000457,650632,902$2534.8
Gold's Gym,000,000400,0004,043,8751,638,000$4716.5
Fit Body Boot Camp,00065,000198,350167,364$617.9

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