Gameday Men’s Health Franchise FDD, Profits & Costs (2025)
Gameday Men’s Health is a fast-growing franchise in the men’s wellness space, established in 2018 by Dr. Evan Miller in Carlsbad, California.
The brand, headquartered in Carlsbad, entered the franchising market in 2022 and has since awarded more than 300 territories, with over 100 clinics already operating nationwide.
The franchise provides a range of services that include testosterone replacement therapy (TRT), erectile dysfunction solutions, weight management programs, peptide therapy, and vitamin treatments.
What sets Gameday apart is its distinctive sports-inspired clinic design, where patients are welcomed into a comfortable setting complete with leather seating and flat-screen TVs, giving each location the relaxed feel of a “man cave.”
Initial Investment
How much does it cost to start a Gameday Men’s Health franchise? It costs on average between $227,000 – $386,000 to start a Gameday Men’s Health franchised facility.
This includes expenses for clinic build-out, medical equipment, initial supplies, and early operating costs. The total investment can vary depending on factors such as the size of the clinic, its location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Rent | $6,825 – $22,896 |
| Real Estate Security Deposit | $1,500 – $7,000 |
| Utility Deposits | $0 – $1,500 |
| Leasehold Improvements | $20,000 – $25,000 |
| Architect and Design | $5,000 – $7,500 |
| Bookkeeping Services | $1,500 – $2,000 |
| Medical, Exam Room, Laboratory Equipment | $20,000 – $50,000 |
| Other Furniture, Fixtures, Equipment, and Signage | $15,000 – $21,000 |
| Technology Startup Fee and Three Months Technology Maintenance Fee | $1,500 |
| Initial Inventory of Consumable Medical Products | $0 – $6,000 |
| Computer System | $4,000 – $6,000 |
| Medical Practice Software | $0 – $5,500 |
| Training Expenses | $3,000 – $6,000 |
| Grand Opening Support Fee, Expenses | $4,500 |
| Fees Paid for Medical Training; Medical Association Fees | $0 – $18,850 |
| Medical Training Expenses | $8,000 – $12,000 |
| Grand Opening | $2,000 – $3,000 |
| Digital Marketing Fee and Set-Up Fee | $7,750 |
| Insurance | $2,000 – $4,000 |
| Staff Costs | $20,000 – $60,000 |
| Additional Funds – Three Months | $55,000 – $65,000 |
| Total Estimated Initial Investment | $227,075 – $386,496 |
Average Revenue (AUV)
How much revenue can you make with a Gameday Men’s Health franchise? A Gameday Men’s Health franchised location makes on average $590,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Gameday Men’s Health locations are there?
As of the latest data, Gameday Men’s Health operates 4 company-owned clinics and around 15 franchise-owned clinics across the United States.
What is the total investment required to open a Gameday Men’s Healthfranchise?
The total investment required to open a Gameday Men’s Health franchise ranges from $227,000 to $386,000.
What are the ongoing fees for a Gameday Men’s Health franchise?
A Gameday Men’s Health franchise requires franchisees to pay a royalty fee equal to 6 percent of gross revenue each month after the initial two royalty-free months, or a set minimum royalty amount, whichever is greater.
In addition, franchisees must contribute 2 percent of gross revenue to the brand’s marketing fund. Franchisees are also responsible for a fixed digital marketing fee of about $2,500 per month, which may be adjusted depending on location and future brand requirements.
What are the financial requirements to become a Gameday Men’s Health franchisee?
To become a Gameday Men’s Health franchisee, you must demonstrate a minimum net worth of around $450,000, potentially up to $500,000, along with liquid capital of at least $200,000 available for investment purposes.
How much can a Gameday Men’s Health franchise owner expect to earn?
The average gross sales for a Gameday Men’s Health franchise are approximately $0.59 million per location. Assuming a 15% operating profit margin, $0.59 million yearly revenue can result in $89,000 EBITDA annually.
Who owns Gameday Men’s Health?
The Gameday Men’s Health franchise is owned by Dr. Evan Miller, who founded the brand in 2018 in Carlsbad, California, and continues to lead its expansion through franchising.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
