Hawaii Fluid Art Franchise FDD, Profits & Costs (2025)
Hawaii Fluid Art was created in 2020 by Maya Ratcliff in Texas and is now based in Cedar Hill, Texas. The company opened its doors to franchising in July 2021, presenting a creative and affordable business concept to aspiring owners.
The brand specializes in offering hands-on workshops in a variety of art forms, including fluid art, resin tumblers, mosaics, glass painting, candle making, skateboard design, and custom trucker hats. These classes cater to beginners and experienced artists alike, making them perfect for family outings, date nights, birthday celebrations, and corporate team-building activities.
In addition to studio locations, Hawaii Fluid Art also operates a mobile franchise model that brings the experience directly to clients at schools, festivals, resorts, and private venues. Its hallmark is the distinctive fluid-art method that produces one-of-a-kind “cell” patterns, blending artistic expression with elements of science for truly unique creations.
Initial Investment
How much does it cost to start a Hawaii Fluid Art franchise? It costs on average between $182,000 – $340,000 to start a Hawaii Fluid Art franchised center.
This includes costs for studio build-out, art equipment, supplies, and initial working capital. The total investment varies based on several factors, such as the size and location of the studio and whether the franchisee opts for a fixed studio or a mobile unit model.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $65,000 |
| Business Management Onboarding Fee | $7,500 |
| Onsite Training Fee | $9,600 – $12,000 |
| Initial Product/Inventory Purchase | $18,500 |
| Real Estate Acquisition and Construction Management Fee | $3,000 |
| Technology Fee (3–9 Months) | $2,850 – $8,550 |
| Security Deposits for Lease and/or Utilities | $3,000 – $15,000 |
| Rent (3 Months) | $3,000 – $18,000 |
| Design/Architecture/Engineering | $0 – $6,800 |
| Net Leasehold Improvements | $12,000 – $68,000 |
| Furniture, Fixtures, and Equipment | $9,500 – $14,500 |
| Signage | $3,000 – $15,000 |
| Office Supplies and Accessories | $250 – $500 |
| Business Management and Technology System | $1,000 – $2,500 |
| Business Licenses | $250 – $3,000 |
| Professional Fees | $2,500 – $7,500 |
| Insurance Deposit and Initial Premiums | $1,500 – $2,500 |
| Grand Opening Project Management Fee | $5,000 |
| Grand Opening Budget | $10,000 – $15,000 |
| Digital Marketing Spend (3 Months) | $6,000 |
| Onsite Real Estate Walkthrough Fee | $0 – $3,500 |
| Lease Rider Review Fee | $0 – $1,250 |
| Onsite Setup Fee | $0 – $6,000 |
| Additional Funds (3 Months) | $19,000 – $35,000 |
| TOTAL | $182,450 – $339,600 |
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Frequently Asked Questions
How many Hawaii Fluid Art locations are there?
As of the data, Hawaii Fluid Art operates 3 company-owned locations and 24 franchised units in the U.S.
What is the total investment required to open a Hawaii Fluid Art franchise?
The total investment required to open a Hawaii Fluid Art franchise ranges from $182,000 to $340,000.
What are the ongoing fees for a Hawaii Fluid Art franchise?
Franchisees of Hawaii Fluid Art pay a royalty fee of 8% of gross revenue, which covers the continued use of the brand and ongoing support from the franchisor. In addition, they contribute a 2% marketing and advertising fee based on gross revenue to fund systemwide marketing campaigns and brand development.
What are the financial requirements to become a Hawaii Fluid Art franchisee?
To qualify for a Hawaii Fluid Art franchise, a candidate must typically have a minimum net worth of around $125,000. Additionally, the franchise requires liquid capital (cash or cash-equivalents) of at least $65,000 available at the time of application and ongoing operations.
Who owns Hawaii Fluid Art?
The Hawaii Fluid Art franchise is owned by Maya Ratcliff, who founded the brand in Texas in 2020 and continues to lead its growth through franchising.
Disclaimer
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