How Much Does a Dogtopia Franchise Owner Make?
Dogtopia franchise owners earn approximately $126,000–$163,000 annually per location based on a 2025 FDD median AUV of $916,000 across 276 US reporting units and estimated EBITDA margins of 30–40% (on a revenue basis). Dogtopia is the #1 dog daycare franchise by Entrepreneur Franchise 500 ranking in the pet category and reported 12-year consecutive same-store sales growth through 2024. The new Dogtopia 3.0 store concept reduces build-out costs while increasing revenue-generating space by 10%+. Key risk: 5% SBA default rate is elevated vs. industry average.
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Dogtopia Quick Stats
| Metric | Value |
|---|---|
| Median AUV (2025 FDD, 276 units) | $916,000 |
| Systemwide Revenue (2024) | $210M (+10.5% YoY) |
| Item 19 Disclosure | Yes |
| Estimated Owner Income | $126K–$163K per location |
| Projected EBITDA Margin | 30–40% (claimed) |
| Royalty Rate | 7% of gross sales |
| Ad Fund | 2% of gross sales |
| Total Fee Burden | 9% |
| Initial Investment | $543K–$1.4M |
| Franchise Fee | $50,000 |
| US Locations | 290+ (276 reporting) |
| SSS Growth Streak | 12 consecutive years through 2024 |
| SBA Default Rate | 5.0% (elevated — above industry avg) |
| Store Concept | Dogtopia 3.0 — lower build cost, +10% revenue space |
How Much Does a Dogtopia Franchise Owner Make Per Year?
| AUV Tier | Est. Net Margin | Est. Owner Income |
|---|---|---|
| $600K (newer locations) | 25–30% | $150K–$180K |
| $916K (median FDD) | 14–18% | $128K–$165K |
| $1.3M (top performers) | 15–20% | $195K–$260K |
Methodology: Dogtopia 2025 FDD median AUV $916,000 (276 US units). VettedBiz estimates $126,812–$163,044 annual owner earnings. Dogtopia claims 30–40% EBITDA margins, but VettedBiz’s more conservative 14–18% net estimate (after 9% fees, ~44.8% payroll, ~12% occupancy) is used for this analysis. 5% SBA default rate is elevated vs. industry benchmark. Always consult current FDD.
| Brand | Median AUV | Fees | Investment | SBA Default | Est. Income |
|---|---|---|---|---|---|
| Dogtopia | $916K | 9% | $543K–$1.4M | 5.0% (elevated) | $126K–$163K |
| Scenthound | $453K | ~13% total | $319K–$500K | Low (0 closures) | $61K–$78K |
| Pet Supplies Plus | ~$2.5M | ~5% | $350K–$800K | N/A | $175K–$300K |
For full FDD data, visit FranchisePayback.com.
Frequently Asked Questions About Dogtopia Franchise Income
How much does a Dogtopia franchise owner make?
Based on 2025 FDD median AUV of $916,000 and estimated net margins of 14–18%, a Dogtopia franchise owner earns approximately $126,000–$163,000 annually per location. Top performers at $1.3M+ AUV can earn $195,000–$260,000.
Is Dogtopia a good franchise investment?
Dogtopia has strong momentum indicators (12-year SSS growth streak, 10.5% systemwide revenue growth, #1 pet category ranking). The 5% SBA default rate (elevated) and $543K–$1.4M investment range require careful underwriting. The new 3.0 store concept improving economics is a positive signal for 2026+ buyers.
What is the Dogtopia 3.0 store concept?
Dogtopia 3.0 (launched 2024) redesigns the physical layout to increase revenue-generating playroom space by 10%+ while reducing build-out costs. It’s the first time the brand has reduced initial investment costs in a 3-year period — a meaningful improvement for new franchise buyers.
Where can I find Dogtopia FDD data?
Full FDD data are available at FranchisePayback.com.
Bottom Line
Dogtopia is the proven market leader in dog daycare franchising with 12 years of SSS growth and the strongest pet brand recognition in the category. At $916K median AUV and $126K–$163K estimated income, the unit economics are solid for the investment ($543K–$1.4M). The 5% SBA default rate is the main risk signal — validate with current franchisees and confirm build-out costs under the new 3.0 concept before investing.
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— SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026