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Jazzercise Franchise Costs $4K – $41K (+ 2024 Profits)

Since its foundation by Judi Sheppard Missett in 1969, Jazzercise has become an iconic blend of jazz dance and exercise, marking a significant footprint in the world of fitness. 

What began as a simple dance class has transformed into an international fitness phenomenon, incorporating elements of Pilates, yoga, kickboxing, and strength training into dynamic dance routines. These engaging 55-minute classes are designed not only to torch up to 800 calories but also to sculpt lean muscles and elevate mood, ensuring participants remain motivated and avoid workout monotony.

With its global headquarters nestled in Carlsbad, California, Jazzercise took a pivotal leap in 1982 by embracing a franchising model. This strategic move was instrumental in proliferating its dance-infused fitness programs worldwide, thereby cultivating a vibrant community centered on wellness and camaraderie. 

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Initial investment

Type of ExpenditureAmount
Initial Franchise Fee$1,250
Insurance$225 to $325
Equipment$1,710 to $4,800
Music$25 to $35
Marketing and Advertising$555 to $6,495
Security Deposits$0 to $10,000
Miscellaneous Opening Costs$150 to $250
Additional Funds – 3 Months$0 to $17,570
Total$3,915 to $40,725

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

The initial franchise fee is $1,250. Franchisees must pay at least 50% of the fee on the Monday prior to the Initial Training Program, with the remaining balance, if any, due 30 days after completing the training.

Royalty Fee

Franchisees must pay a continuing fee equal to 10% of Gross Customer Receipts, payable within five days following the end of each calendar month.

Marketing/Advertising Fee

Franchisees are required to contribute to marketing and advertising expenses. The estimated cost for marketing and advertising ranges from $555 to $6,495, payable as incurred.

Lease or Rent Fee

Lease or rent fees vary and are paid as incurred. Initial costs can range from $0 to $10,000 depending on the location and other factors.

Renewal Fees

The recertification fee for franchisees who resign and are reinstated more than 12 months later is $625. If reinstated within 12 months, the fee is $250.

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How to apply

1. Research and Self-Assessment

  • Understand the Brand: Start by thoroughly researching the Jazzercise brand, its history, values, and position in the fitness industry.
  • Evaluate Alignment: Assess whether Jazzercise’s business model aligns with your personal and business goals, values, and interests in the fitness sector.

2. Initial Inquiry

  • Contact Jazzercise: Reach out to Jazzercise through their official website or franchise recruitment channels to express your interest in opening a franchise.
  • Request Information: Ask for detailed franchise information, including the Franchise Disclosure Document (FDD), which outlines the legal and financial requirements, fees, and obligations.

3. Review Franchise Disclosure Document (FDD)

  • Understand Terms and Conditions: Carefully review the FDD to understand the investment requirements, ongoing fees (like the initial franchise fee, royalty fees, and marketing contributions), training programs, and operational guidelines.
  • Seek Legal Advice: Consider consulting with a franchise attorney to understand the legal implications and commitments involved in opening a Jazzercise franchise.

4. Financial Assessment

  • Initial Franchise Fee: Prepare for the initial franchise fee of $1,250, with at least 50% due before the Initial Training Program and the remainder within 30 days of completing the program.
  • Budgeting: Factor in other financial requirements, including the ongoing royalty fees, marketing contributions, and operational costs such as insurance, which may range from $225 to $325 annually for liability coverage.

5. Complete Initial Training Program

  • Enroll in Training: Participate in the Jazzercise Initial Training Program to gain the necessary knowledge and skills in the Jazzercise fitness methodology, business operations, and brand standards.
  • Meet Requirements: Ensure you meet all the qualifications and standards set forth by Jazzercise, demonstrating your capability to run a franchise.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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