National Academy of Athletics Franchise FDD, Profits & Costs (2025)
The National Academy of Athletics (NAofA) is a youth sports and development organization founded in 2012 by Aaron Locks. The company is headquartered in Santa Rosa, California, and began as a single operator offering multisport camps and seasonal programs designed to teach children fundamental athletic skills in a supportive and engaging environment.
Over the years, it has grown into a recognized brand in youth sports programming across multiple communities.
NAofA began franchising in 2023, opening the door for entrepreneurs to bring its structured youth sports programs to new markets. The franchise offers a wide range of youth recreation and coaching programs across multiple sports, with an emphasis on building confidence, teamwork, and physical literacy.
What differentiates the National Academy of Athletics from other youth sports franchises is its focus on combining technical athletic instruction with character development and social-emotional learning. Its signature “talk, teach, PLAY!” methodology provides a structured framework for coaches, ensuring programs remain fun, purposeful, and developmentally appropriate.
Initial Investment
How much does it cost to start a National Academy of Athletics franchise? It costs on average between $43,000 – $63,000 to start a National Academy of Athletics franchised facility.
This includes costs for program materials, sports equipment, technology, and initial operating expenses. The exact amount varies based on several factors, including the market you operate in, the size of your service area, and the facilities you partner with to run your youth sports programs.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $34,750 |
| Leasehold Improvements | $0 to $1,000 |
| Real Estate/Rent | $0 to $1,000 |
| Utility Deposits | $0 to $250 |
| Furniture, Fixtures & Equipment | $0 to $500 |
| Initial Inventory | $2,500 to $4,500 |
| Insurance | $1,000 to $2,000 |
| Signage | $250 to $1,500 |
| Office Equipment & Supplies | $500 to $2,000 |
| Computer Equipment | $0 to $2,000 |
| Pre-Opening Expenses | $500 to $1,000 |
| Training | $750 to $2,500 |
| Licenses & Permits | $100 to $250 |
| Legal & Accounting | $750 to $1,500 |
| Grand Opening Advertising | $250 to $2,500 |
| Additional Funds – Three Months | $1,200 to $6,000 |
| Total | $42,550 to $63,250 |
National Academy of Athletics Franchise Disclosure Document
Frequently Asked Questions
How many National Academy of Athletics locations are there?
According to the latest publicly-available data, the National Academy of Athletics (NAofA) franchise system opreates 20 units in the U.S.
What is the total investment required to open a National Academy of Athletics franchise?
The total investment required to open a National Academy of Athletics franchise ranges from $43,000 to $63,000.
What are the ongoing fees for a National Academy of Athletics franchise?
The National Academy of Athletics franchise charges a tiered royalty fee based on gross sales. Franchisees pay 8.5 percent on annual revenue below 750,000 dollars, 8.0 percent on revenue between 750,000 and 1.5 million dollars, and 7.5 percent on revenue above 1.5 million dollars. The brand also charges a marketing and advertising fee of 1.5 percent of gross sales.
Who owns National Academy of Athletics?
The franchise is owned by NAofA Franchise LLC, with Aaron Locks serving as CEO and Founder.
Disclaimer
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