Orangetheory Fitness Franchise FDD, Profits & Costs
Orangetheory Fitness, founded in March 2010 by exercise physiologist Ellen Latham, along with Jerome Kern and David Long, quickly became a leading name in the fitness industry. The concept grew from Latham’s Pilates studio, “Ellen’s Ultimate Workout,” in Fort Lauderdale.
Headquartered in Boca Raton, Florida, Orangetheory began franchising in 2010. It gained recognition for its innovative heart-rate-based group workouts, blending fitness with science to boost metabolism and energy.
Orangetheory’s unique approach and rapid growth earned it spots in Inc. magazine’s “Fastest-Growing Private Companies” and Entrepreneur’s “Franchise 500” list.
Orangetheory Fitness Franchise Initial Investment
How much does it cost to start a Orangetheory Fitness franchise? It costs on average between $822,000 – $1,377,000 to start a Orangetheory Fitness franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount (Low – High) |
|---|---|
| Initial Fee | $59,950 – $59,950 |
| 3 months rent + security deposit | $21,042 – $37,408 |
| Architect & Design Fees | $10,000 – $17,000 |
| Furniture, Fixtures & Equipment | $14,215 – $14,978 |
| Office & Cleaning supplies | $3,500 – $4,500 |
| Leasehold Improvements and Construction Costs | $380,000 – $766,500 |
| Fitness Equipment and OTbeat System | $105,908 – $193,053 |
| Technology – Software Licensing Fee | $4,495 – $4,495 |
| Initial Inventory of Fitness Retail Merchandise | $3,315 – $5,850 |
| Interior and Exterior Signage | $10,000 – $15,000 |
| Technology System | $41,429 – $55,808 |
| Pre-Sale and Grand Opening Advertising | $36,000 – $45,000 |
| Initial Training/Presales Training, plus expenses | $6,250 – $7,600 |
| Miscellaneous Opening Costs | $6,274 – $11,274 |
| Insurance | $3,500 – $5,000 |
| Additional Funds – 3 Months | $115,744 – $133,744 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $821,622 – $1,377,160 |
Orangetheory Fitness Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Orangetheory Fitness franchise?
Most franchise buyers in Orangetheory Fitness’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a Orangetheory Fitness franchise investment?
Payback periods for franchises in Orangetheory Fitness’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Orangetheory Fitness?
Orangetheory Fitness is currently owned by Roark Capital Group, a private equity firm that invested in the brand in 2016 to support its growth.
In 2024, Orangetheory Fitness merged with Self Esteem Brands, the parent company of Anytime Fitness, forming a larger fitness franchise entity. Despite the merger, Orangetheory Fitness continues to operate under its established brand and model.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
