Orangetheory Fitness Franchise FDD, Profits & Costs (2025)
Orangetheory Fitness, founded in March 2010 by exercise physiologist Ellen Latham, along with Jerome Kern and David Long, quickly became a leading name in the fitness industry. The concept grew from Latham’s Pilates studio, “Ellen’s Ultimate Workout,” in Fort Lauderdale.
Headquartered in Boca Raton, Florida, Orangetheory began franchising in 2010. It gained recognition for its innovative heart-rate-based group workouts, blending fitness with science to boost metabolism and energy.
Orangetheory’s unique approach and rapid growth earned it spots in Inc. magazine’s “Fastest-Growing Private Companies” and Entrepreneur’s “Franchise 500” list.
Orangetheory Fitness Financial Plan
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Orangetheory Fitness Franchise Initial Investment
It costs on average between $613,000 – $1,645,000 to start a Orangetheory Fitness franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Fee | $59,950 to $59,950 |
| Travel and Living Expenses During Training | $1,200 to $4,800 |
| Deposit for Leasehold | $0 to $60,000 |
| Rent (one month) | $3,360 to $38,000 |
| Leasehold Improvements and Construction Costs | $250,000 to $1,000,000 |
| Fitness Equipment (including installation) and OTbeat™ Start-Up System | $164,250 to $233,500 |
| Technology – Software Licensing Fee (3 months) | $3,272 to $3,272 |
| OTbeat Fee (3 months) | $697 to $697 |
| Fitness Equipment Maintenance | $900 to $2,400 |
| Initial Inventory of Orangetheory® Fitness Retail Merchandise | $4,000 to $6,000 |
| AED and First Aid Equipment/Training | $1,000 to $5,000 |
| Exterior Signage | $5,000 to $14,000 |
| Technology System | $70,000 to $98,500 |
| Pre-Sale and Grand Opening Advertising | $30,000 to $40,000 |
| Presales Training Program | $0 to $4,900 |
| Business Licenses/Miscellaneous Opening Costs | $1,000 to $3,000 |
| Insurance | $3,500 to $5,000 |
| Additional Assistance | $0 to $5,500 |
| Additional Funds – 3 Months | $15,000 to $60,000 |
| Total | $613,129 to $1,644,519 |
Orangetheory Fitness Franchise Average Revenue (AUV)
A Orangetheory Fitness franchised studio makes on average $927,000 in revenue (AUV) per year.
This compares to $1,173,000 yearly revenue for similar gym franchises. Below are 10 Orangetheory Fitness competitors as a comparison:
Orangetheory Fitness Financial Plan
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Orangetheory Fitness Franchise Disclosure Document
Frequently Asked Questions
How many Orangetheory Fitness locations are there?
As of 2024, there are 1,354 Orangetheory Fitness locations in the United States,nearly all of its 1,354 locations in the United States are franchise-owned.The state with the most locations is California, which has around 160 studios, accounting for 12% of all U.S. locations.
The brand continues to grow globally and recently merged with Self Esteem Brands, the parent company of Anytime Fitness, creating a combined fitness chain of over 7,000 locations worldwide.
What is the total investment required to open a Orangetheory Fitness franchise?
The total investment required to open a Orangetheory Fitness franchise ranges from $613,000 to $1,645,00.
What are the ongoing fees for a Orangetheory Fitness franchise?
Orangetheory Fitness franchisees are required to pay an 8% royalty fee on gross sales. In addition, franchisees must contribute a 2% national marketing fee based on gross sales to support system-wide advertising and marketing efforts. This fee covers branding and promotional activities at the national level.
What are the financial requirements to become a Orangetheory Fitness franchisee?
To become an Orangetheory Fitness franchisee, the financial requirements include having a minimum net worth of $500,000 and liquid assets of at least $150,000. These requirements ensure that potential franchisees have the financial stability to cover initial investments and operational expenses during the early stages of the business.
How much can a Orangetheory Fitness franchise owner expect to earn?
The average gross sales for a Orangetheory Fitness franchise are approximately $0.93 million per location. Assuming a 15% operating profit margin, $0.93 million yearly revenue can result in $139,500 EBITDA annually.
Who owns Orangetheory Fitness?
Orangetheory Fitness is currently owned by Roark Capital Group, a private equity firm that invested in the brand in 2016 to support its growth.
In 2024, Orangetheory Fitness merged with Self Esteem Brands, the parent company of Anytime Fitness, forming a larger fitness franchise entity. Despite the merger, Orangetheory Fitness continues to operate under its established brand and model.
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