Priceless Car & Truck Rental Franchise FDD, Profits & Costs (2025)
Priceless Car & Truck Rental was established in 1998 to provide reasonably priced, quality rental vehicles through locally owned and operated branches across the United States. As a division of NP Franchise Group, which boasts over 40 years of experience in franchising vehicle rental businesses, Priceless has built a reputation for exceptional customer service and competitive rates.
The company’s headquarters are located at Laurel, MD. Since its inception, Priceless has offered a diverse fleet of vehicles, ranging from small economy cars to luxury sedans, as well as minivans, SUVs, cargo vans, and trucks available for rent by the hour, day, week, or month.
This extensive selection caters to a wide array of customer needs, setting Priceless apart from competitors by providing flexible rental options and personalized service through its network of local branches.
By combining a comprehensive range of vehicles with a commitment to customer satisfaction, Priceless Car & Truck Rental continues to distinguish itself in the competitive car rental industry, offering franchise opportunities to qualified business individuals seeking to join their growing network.
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Initial Investment
How much does it cost to start a Priceless Car & Truck Rental franchise? It costs on average between $214,000 – $1,826,000 to start a Priceless Car & Truck Rental franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount Range |
|---|---|
| Initial franchise fee | $25,000 – $125,000 |
| Initial Reservations Deposit | $500 – $25,000 |
| Initial Customer Service Deposit | $500 – $2,000 |
| Real Estate | $6,000 – $24,000 |
| Leasehold Improvements | $2,000 – $12,000 |
| Equipment, Fixtures, Furniture, and Signs | $2,000 – $20,000 |
| Rental Vehicles | $150,000 – $1,500,000 |
| Training and Travel Expenses | $1,500 – $5,000 |
| Computer Hardware | $3,500 – $15,000 |
| Computer Software | $754.50 – $7,983 |
| Additional Onsite Computer Software Training | $0 – $3,500 |
| Opening Advertising, Deposits, and Misc. | $2,500 – $5,000 |
| Vehicle Insurance | $5,000 – $37,000 |
| Additional Funds – 3 months operating capital | $15,000 – $45,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $214,255 – $1,826,483 |
Average Revenue (AUV)
How much revenue can you make with a Priceless Car & Truck Rental franchise? A Priceless Car & Truck Rental franchised business makes on average $235,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $748,000 yearly revenue for similar other automotive franchises. Below are a few Priceless Car & Truck Rental competitors as a comparison:
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Priceless Car & Truck Rental Franchise Disclosure Document
Frequently Asked Questions
How many Priceless Car & Truck Rental locations are there?
As of the latest data, Priceless Car & Truck Rental operates a total of 37 locations, all of which are franchised.
What is the total investment required to open a Priceless Car & Truck Rental franchise?
The total investment required to open a Priceless Car & Truck Rental franchise ranges from $214,000 to $1,826,000.
What are the ongoing fees for a Priceless Car & Truck Rental franchise?
Priceless Car & Truck Rental charges a monthly royalty and advertising fee of $43 per vehicle. This fee structure allows franchisees to manage costs based on the size of their rental fleet, making it a flexible model as their business grows.
What are the financial requirements to become a Priceless Car & Truck Rental franchisee?
To become a franchisee of Priceless Car & Truck Rental, you should have a minimum net worth of $250,000 and at least $50,000 in liquid capital.
How much can a Priceless Car & Truck Rental franchise owner expect to earn?
The average gross sales for a Priceless Car & Truck Rental franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,000 EBITDA annually.
Who owns Priceless Car & Truck Rental?
Priceless Car & Truck Rental is owned by NP Franchise Group, LLC, formerly known as Priceless Rent-A-Car, LLC until June 2018. The company is part of NP Auto Group, Inc., which also includes brands like NextCar Rental. Michael DeLorenzo serves as the President of Priceless Car & Truck Rental.
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