SmartStyle Franchise FDD, Profits & Costs (2025)
SmartStyle, founded in 1996, is a full-service hair salon franchise operating inside Walmart stores throughout the United States, Canada, and Puerto Rico. Its convenient locations make it easy for customers to access a wide range of salon services, such as haircuts, coloring, styling, perms, and waxing, all within a comfortable and inviting atmosphere.
The brand belongs to Regis Corporation, the world’s largest operator of hair salons. Since launching its franchise program in 2016, SmartStyle has given entrepreneurs the chance to manage salons in prime, high-traffic retail spaces.
SmartStyle stands out in the industry by combining professional, affordable hair care with unmatched convenience. Its model appeals to busy shoppers who value quality service delivered in a location that fits seamlessly into their everyday routine.
Initial Investment
How much does it cost to start a SmartStyle franchise? It costs on average between $184,000 – $326,000 to start a SmartStyle franchised facility.
This covers expenses such as salon build-out, furniture, fixtures, equipment, initial product inventory, and working capital for early operations. The total investment can vary based on factors like the size of the salon, regional market conditions, and whether the franchisee decides to lease or purchase the space within the Walmart location.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee/Development Fee | $39,500 |
| Leasehold Improvements | $60,000 – $120,000 |
| Furniture, Fixtures, Equipment and Supplies | $30,000 – $50,000 |
| Construction Management Services Fee | $5,500 – $7,500 |
| Construction and Design Plan Review | $500 – $1,000 |
| Post Build Review | $1,500 – $3,000 |
| Professional Fees | $6,000 – $12,000 |
| Computer Software (Point of Sale System) | $2,040 |
| Computer Hardware/Installation and Onsite Training | $1,876 – $2,418 |
| Opening Inventory | $10,000 – $15,000 |
| Travel and Living Expenses during Orientation Training | $0 – $5,500 |
| Rent and Security Deposit | $1,000 – $5,600 |
| Grand Opening Advertising | $5,000 |
| Signs | $6,000 – $12,000 |
| Additional Funds – 3-6 Months | $15,000 – $45,000 |
| Total | $183,916 – $325,558 |
Average Revenue (AUV)
How much revenue can you make with a SmartStyle franchise? A SmartStyle franchised salon makes on average $248,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many SmartStyle locations are there?
As of the latest data, there are 1,234 franchised and one company-owned SmartStyle/Cost Cutters salons located in Walmart Supercenters in North America.
What is the total investment required to open a SmartStyle franchise?
The total investment required to open a SmartStyle franchise ranges from $184,000 to $326,000.
What are the ongoing fees for a SmartStyle franchise?
For SmartStyle franchise owners, the ongoing fees include a royalty fee of 5% of gross sales and a marketing and advertising fee of 2% of gross sales. These fees are paid regularly to support the franchisor’s operations, brand development, and system-wide promotional efforts.
What are the financial requirements to become a SmartStyle franchisee?
To become a SmartStyle franchisee, you are required to have a net worth of $1,000,000 to $1,200,000 and liquid capital of $150,000 to $250,000.
How much can a SmartStyle franchise owner expect to earn?
The average gross sales for a SmartStyle franchise are approximately $0.25 million per location. Assuming a 15% operating profit margin, $0.25 million yearly revenue can result in $38,000 EBITDA annually.
Who owns SmartStyle?
The SmartStyle franchise is owned by Regis Corporation, a global leader in the hair salon industry that operates and franchises thousands of salons under multiple brand names.
Disclaimer
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