StretchLab Franchise FDD, Profits & Costs (2025)
StretchLab, founded in 2015 and based in Irvine, California, offers customized assisted-stretch sessions. The franchise expanded in 2017 and quickly became a leader in the assisted stretching industry, operating under Xponential Fitness.
StretchLab’s primary service is one-on-one assisted stretching, designed to improve flexibility, mobility, and range of motion. Highly trained Flexologists provide personalized sessions after completing the rigorous Flexologist Training Program, accredited by the Institute for Credentialing Excellence.
The franchise stands out by using both dynamic and static stretching techniques, including Proprioceptive Neuromuscular Facilitation (PNF), which helps enhance flexibility through muscle contraction and relaxation.
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StretchLab Franchise Initial Investment
How much does it cost to start a StretchLab franchise? It costs on average between $269,000 – $610,000 to start a StretchLab franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount varies depending on several factors, such as the studio’s location, size, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount Range |
|---|---|
| Initial Franchise Fee | $65,000 to $65,000 |
| Sourcing Fee | $0 to $28,000 |
| Travel & Living Expenses While Training | $0 to $3,000 |
| Real Estate/Lease and Professional Fees | $16,500 to $43,000 |
| Net Leasehold Improvements | $3,500 to $180,500 |
| Signage | $7,500 to $24,000 |
| Insurance | $4,320 to $9,025 |
| Fitness Equipment & Initial FF&E Package | $64,600 to $84,100 |
| Pre-Sales and Soft Opening Retail Inventory | $20,000 to $24,000 |
| Computer System, A/V Equipment, Components | $5,500 to $6,000 |
| Initial Marketing & Advertising Spend | $37,900 to $44,700 |
| Initial Instructor Training Fees | $6,800 to $8,500 |
| Technology and Software Fees | $4,399 to $4,399 |
| Additional Funds – 3 Months | $33,000 to $86,000 |
| Total Estimated Initial Investment | $269,019 to $610,224 |
StretchLab Franchise Average Revenue (AUV)
How much revenue can you make with a StretchLab franchise? A StretchLab franchised studio makes on average $530,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $443,000 yearly revenue for similar stretching franchises. Below are 10 StretchLab competitors as a comparison:
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StretchLab Franchise Disclosure Document
Frequently Asked Questions
How many StretchLab locations are there?
As of the latest data, StretchLab operates 485 locations, and the vast majority of these are franchise-owned. The brand has been rapidly expanding, with plans for continued growth due to its increasing popularity in the wellness and fitness industry.
While there may be a small number of company-owned locations, the franchise model dominates its operations, allowing individual owners to run the majority of StretchLab studios.
What is the total investment required to open a StretchLab franchise?
The total investment required to open a StretchLab franchise ranges from $269,000 to $610,000.
What are the ongoing fees for a StretchLab franchise?
StretchLab franchisees are required to pay an 8% royalty fee on gross sales. Additionally, there is a 2% national marketing fee, which includes contributions to brand-wide promotional efforts.
Franchisees may also be expected to allocate additional funds for local advertising campaigns to support their individual studio’s growth.
What are the financial requirements to become a StretchLab franchisee?
To become a StretchLab franchisee, you need a minimum net worth of $500,000 and at least $100,000 in liquid assets. These financial requirements ensure that franchisees have the resources necessary to operate their business successfully, covering the initial investment and ongoing operational costs.
How much can a StretchLab franchise owner expect to earn?
The average gross sales for a StretchLab franchise are approximately $0.53 million per location. Assuming a 15% operating profit margin, $0.53 million yearly revenue can result in $80,000 EBITDA annually.
Who owns StretchLab?
StretchLab is owned by Xponential Fitness, a prominent franchisor of boutique fitness brands. Xponential Fitness acquired StretchLab in 2017 and has since expanded its presence significantly.
Xponential Fitness owns several other well-known fitness brands, making StretchLab part of a larger portfolio that includes companies like Pure Barre, Club Pilates, and CycleBar.
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