Structural Elements Franchise FDD, Profits & Costs (2025)

Structural Elements is an innovative wellness franchise specializing in orthopedic care, combining structural bodywork and connective tissue therapy to correct musculoskeletal imbalances.
The brand was established in 2013 by Doug Bertram in Hagerstown, Maryland, and expanded into franchising in 2016. Its corporate headquarters remain in Hagerstown, where it supports a steadily growing network of locations.
What makes Structural Elements unique is its holistic approach to wellness. The franchise delivers a combination of manual therapy, movement guidance, and tailored treatment programs aimed at enhancing mobility, reducing pain, and restoring balance. This integrative model positions the company as a distinctive player within the health and wellness sector.
At the core of its success is a proprietary care system designed to prioritize long-term results. Rather than focusing solely on symptom relief, Structural Elements targets the underlying causes of discomfort, encouraging sustained improvements and a higher quality of life for patients.
Initial Investment
How much does it cost to start a Structural Elements franchise? It costs on average between $11,000 – $23,000 to start a Structural Elements franchised clinic.
This includes expenses for clinic build-out, specialized equipment, initial supplies, and early operational costs. The total investment varies based on several factors, such as the size of the clinic, its location, and whether the franchisee decides to lease or purchase the property.
Type of Expenditure | Amount |
---|---|
Micro-Franchise Fee | $2,500 |
Rent | $3,000 – $6,750 |
Training Fee | $416 – $5,000 |
Training Expenses | $1,500 – $2,500 |
Computers and Electronic Hardware and Software | $750 – $1,200 |
Supplies and Equipment | $100 – $500 |
Business Licenses and Other Professional Fees | $2,100 – $3,300 |
Additional Funds – 3 months | $750 – $1,500 |
Totals | $11,116 – $23,250 |
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Frequently Asked Questions
How many Structural Elements locations are there?
As of the most recent available data, Structural Elements operates a total of 14 locations, all of which are franchise-owned.
What is the total investment required to open a Structural Elements franchise?
The total investment required to open a Structural Elements franchise ranges from $11,000 to $23,000.
What are the ongoing fees for a Structural Elements franchise?
The ongoing fees for a Structural Elements franchise include a royalty fee of 8% of gross monthly sales and a marketing/advertising fee of 1% of sales. These payments go toward the franchisor’s continued operational support, brand growth, and collective marketing initiatives.
Who owns Structural Elements?
Structural Elements franchise is owned by Doug Bertram, who is also the founder of the brand.
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