The NOW Massage Franchise FDD, Profits & Costs (2025)
The NOW Massage, a novel concept in the massage industry, was founded by Jason and Gara Post under their Post Investment Group, which has interests in health and wellness, real estate, and consumer products.
The inception of The NOW in 2015 was driven by the founders’ recognition of an unmet need for high-quality massages in a unique, inspired setting that didn’t require the time and financial commitments of traditional spas.
The NOW Massage Franchise, LLC has its headquarters in Los Angeles, California. The brand quickly demonstrated its appeal and scalability by expanding from a single boutique to four within just 18 months. The success of these initial boutiques paved the way for the brand to start offering franchise opportunities in 2019.
The NOW Massage distinguishes itself in the $18 billion massage industry by offering an affordable yet luxurious experience, primarily targeting the untapped demographic of 147 million Gen Z and Millennials.
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Initial Investment
How much does it cost to start a The NOW Massage franchise? It costs on average between $470,000 – $783,000 to start a The NOW Massage franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Initial Training Fee | $15,000 |
| Costs and Expenses Associated with Initial Training | $500 – $3,500 |
| Lease and Utility Deposits | $0 – $13,100 |
| Rent | $0 – $24,000 |
| Project Management Fee | $15,000 – $18,000 |
| Design, Architecture, and Engineering | $11,000 – $25,000 |
| Leasehold Improvements | $186,000 – $335,000 |
| Furniture, Fixtures, and Equipment | $95,000 – $125,000 |
| Permits and Permit Management | $1,500 – $10,000 |
| Signage | $8,000 – $17,000 |
| Initial Marketing Kit | $5,450 – $6,250 |
| Boutique Initial Opening Supplies | $13,334 – $14,064 |
| Business Management System | $18,000 – $20,000 |
| Insurance – 3 Months | $750 – $4,000 |
| Technology Services | $3,750 |
| Initial Marketing Spend | $2,250 |
| Professional Fees and Business Permits | $5,000 – $8,000 |
| Digital Marketing Requirement – 3 Months | $4,500 |
| Additional Funds – 3 Months | $25,000 – $75,000 |
| Total | $470,000 – $783,000 |
Average Revenue (AUV)
How much revenue can you make with a The NOW Massage franchise? A The NOW Massage franchised studio makes on average $1,122,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $908,000 yearly revenue for similar massage & spa franchises. Below are 10 The NOW Massage competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
The Now Massage Franchise Disclosure Document
Frequently Asked Questions
How many The NOW Massage locations are there?
As of the latest data, The NOW Massage operates over 60 locations across the United States, with plans for further.
What is the total investment required to open a The NOW Massage franchise?
The total investment required to open a The NOW Massage franchise ranges from $470,000 to $783,000.
What are the ongoing fees for a The NOW Massage franchise?
For The NOW Massage franchise, the ongoing fees include a 7% royalty fee on gross sales and a 2% contribution to the national marketing fund. These fees support franchise operations, brand maintenance, and marketing efforts designed to promote the brand and attract customers across all franchise locations.
What are the financial requirements to become a The NOW Massage franchisee?
To become a The NOW Massage franchisee, you must meet specific financial requirements. The minimum net worth required is $500,000, and prospective franchisees must also have at least $100,000 in liquid capital. These financial thresholds ensure that franchisees have sufficient resources to cover the initial investment and sustain the business through its early stages.
How much can a The NOW Massage franchise owner expect to earn?
The average gross sales for a The NOW Massage franchise are approximately $1.12 million per location. Assuming a 15% operating profit margin, $1.12 million yearly revenue can result in $168,000 EBITDA annually.
Who owns The NOW Massage?
The NOW Massage is co-owned by its co-founder Gara Post. Along with her, other leaders such as Jeff Platt, the President, contribute to the brand’s operations and strategic growth. The company is privately owned and operated, with no indication of ownership by a large corporation or holding company.
Disclaimer
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