Workout Anytime Franchise Costs $785K – $2.1M (+ 2024 Profits)

Workout Anytime is a distinguished name in the fitness industry, founded by Steve Strickland and John Quattrocchi in 1975. The duo, having been involved with some of the biggest names in the fitness world such as European Health Spas, Nautilus, Bally’s, and American Fitness Centers, leveraged their vast experience to create a unique 24/7 boutique fitness franchise model.

Workout Anytime began its journey in the fitness industry in 1975 and later ventured into franchising, evolving into a respected name within the 24/7 boutique fitness segment. This model is grounded in three core principles: THINK BIG, KEEP IT SIMPLE, and DO IT WITH INTEGRITY, which have guided the brand’s evolution and operations.

The franchise’s headquarters is located in Atlanta, Georgia, a city that has been central to the brand’s development and expansion. From its inception, Workout Anytime has been dedicated to offering high-quality fitness facilities that are accessible around the clock, featuring top-of-the-line equipment, clean environments, and affordable memberships.

Type of Expenditure	Amount
Initial Franchise Fee	$35,000
Travel and Living Expenses While Training	$1,200 – $2,400
Rent and Security Deposit	$7,500 – $30,000
Real Estate Improvements/Build-out	$360,000 – $900,000
Key Tags	$150 – $150
Architect Fees	$7,500 – $15,000
Furniture / Office Equipment and Supplies	$9,000 – $18,000
Initial Equipment Package	$268,000 – $902,000
Low Voltage AV and Door Access	$30,000 – $48,000
Signage (Exterior Club and Interior Graphics)	$20,000 – $40,000
Advertising + Start Strong	$12,000 – $24,000
Deposits and Permits	$2,000 – $4,000
Insurance	$3,000 – $5,000
Total	$785,000 – $2,073,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Initial Franchise Fee

A lump sum initial franchise fee of $35,000 is required to establish a single club. This fee is due upon the signing of the Franchise Agreement and is fully earned upon payment, non-refundable under any circumstance.

Royalty Fee

A continuing monthly royalty fee equal to 6% of your Gross Revenues is payable starting from the commencement of the pre-sale of memberships. This fee is due by the 10th day of each calendar month.

Brand Development Fee

This fee is calculated as up to 2% of the monthly Gross Revenues collected by both you and third-party vendors for your benefit, currently set at 1%. It is due by the 10th day of each month, starting from the pre-sale of memberships.

Local Advertising

A minimum of $2,000 per month is required for local advertising, subject to increase up to 200% if the Minimum Monthly Gross Revenue Requirement is not met.

Renewal Fee

Upon renewal, a fee of 50% of the then-current Initial Franchise Fee is payable.

Transfer Fee

In case of selling your franchise, a transfer fee equal to 50% of the then-current Initial Franchise Fee is payable upon execution of the Franchise Agreement by the buyer.

Franchise pros and cons

Pros

• Multiple income streams: the brand‘s in-demand fitness services make it a viable franchise opportunity. Apart from the standard monthly fee, other income streams include personal coaching, tanning beds, and hydromassage beds. 
• Third-party financing: Workout Anytime helps its franchisees secure funding for their new businesses. The fitness company has solid relationships with third-party sources to help business owners cover the franchise fee, inventory, trade fixtures, and equipment. 
• Training & Support: the franchisor employs a qualified real estate team to help franchisees choose an ideal business location with enough parking space and visibility to attract potential customers. The franchise support staff will help with everything from the grand opening to site selection and lease negotiation. 
• Marketing support: the fitness company employs effective marketing and advertising strategies to help franchisees attract new clients. Franchisees can rely on the brand’s popularity, social media, national media and regional advertising to stay ahead of the competition. 
• Exclusive territory protection: the franchisor offers exclusive territory protection. Franchisees operate within a protected space, saving them from competition against other Workout Anytime units. 
• A simple business model: the fitness clubs are easy to establish and operate, require a small staff and fit different retail spaces.

Cons

• No absentee ownership: Workout Anytime isn’t a passive investment. Franchisees must commit to everyday operations as stipulated in the Franchise Agreement. 
• Not a home-based/mobile unit: franchisees must operate their businesses within the physical locations. 
• Not a part-time business: the franchisor demands a full-time, long-term commitment. Franchisees can’t operate their stores as side businesses. 
• Strong competition from established fitness chains like Anytime Fitness, Snap Fitness and Crunch Fitness to name a few.

How to apply

Opening a Workout Anytime franchise involves several steps, designed to ensure you are a good fit for the franchise. Here are the main steps to follow to open a Workout Anytime franchise.

1. Conduct Initial Research

• Explore the Workout Anytime franchise opportunity by visiting their official website and reading through available franchise information.
• Understand the brand’s history, mission, values, and success stories to gauge alignment with your personal and business goals.

2. Initial Contact and Application

• Reach out to Workout Anytime through their franchise inquiry form or contact information provided on their website to express your interest.
• Fill out the franchise application form with your personal, professional, and financial details as required by the franchisor.

3. Attend a Discovery Day

• Participate in a Discovery Day, either virtually or in-person, where you’ll meet the Workout Anytime franchising team, learn more about the business model, and discuss expectations.
• Use this opportunity to ask detailed questions about operations, training, support, and financials.

4. Review Franchise Disclosure Document (FDD)

• Carefully review the Franchise Disclosure Document provided by Workout Anytime, which contains critical information about the franchise system, fees, legal obligations, and performance expectations.
• Consider consulting with a franchise attorney to better understand the terms and conditions.

5. Secure Financing

• Evaluate your financial readiness and consider how you’ll finance your franchise. Workout Anytime may offer financing options, or you may need to approach external lenders.
• Prepare a detailed business plan to present to potential lenders, outlining your strategy for success with the franchise.

6. Choose a Location

• Work with the Workout Anytime franchising team to identify and approve a suitable location for your gym based on market research, demographics, and brand guidelines.
• Ensure the selected location meets all the brand’s requirements for size, layout, visibility, and accessibility.

7. Sign Franchise Agreement

• Once all approvals are in place, sign the franchise agreement with Workout Anytime. This legally binding document formalizes your commitment and outlines the terms of your franchise ownership.
• Pay any upfront franchise fees as required by the agreement.

8. Undergo Training

• Participate in the comprehensive training program provided by Workout Anytime, covering all aspects of running a franchise, including operations, marketing, staff management, and customer service.
• Ensure that any managers or key employees also attend relevant training sessions.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

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