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Fully Promoted Franchise Sales, Costs & Profits (2023)

Since it started franchising in 2001, EmbroidMe (rebranded “Fully Promoted” in 2017) has grown rapidly and today has over 170 franchises in the US and another 100 abroad.

If you’re looking for a strong promotional marketing franchise, you should seriously consider Fully Promoted: one franchise would cost you $228,000 to set up on average yet would gross an annual turnover of about $494,000.

If you’re aren’t sold yet, make sure to read this article. We’re diving into the latest Franchise Disclosure Document to find out how much a Fully Promoted franchise (really) costs, and how profitable it really is.

Key stats

Franchise fee$49,500
Royalty fee4.0%
Marketing fee1.0%
Investment (mid-point)$228,000
Average sales$494,000
Sales to investment ratio2.2x
Payback period5 years
Minimum net worth$100,000
Minimum liquid capital$39,500
Source: Franchise Disclosure Document 2023
Fully Promoted franchise business plan template

Fully Promoted Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

About Fully Promoted

Fully Promoted is a US-based franchise specializing in custom embroidery, garment and screen printing. 

The company provides branded apparel and promotional products for businesses, individuals, sports teams and schools. 

It was founded by Ray Titus in 2000 as EmbroidMe before rebranding in 2017 as Fully Promoted.

The Florida-based company started franchising in 2001. Today, Fully Promoted is the leading brand in its niche, operating 276 locations worldwide, including 170 franchised in the US.

Fully Promoted franchise pros and cons

The Pros:

  • Dedicated support team: The brand works with a highly trained team of experts to help franchisees launch and run their businesses efficiently.
  • Multiple revenue streams: The 3 in 1 business model ensures franchisees earn income from the sale of branded apparel, promotional products and marketing services. 
  • Two options: Franchisees can opt for the office or retail models depending on their preferences. 
  • Corporate support: The corporate team handles the marketing and advertising needs, helping franchisees attract and retain clients.
  • Flexibility: Franchisees can open a single unit or multi-units depending on their preferences.
  • Ongoing support programs: The franchisor offers continuous support through franchise owner conventions, regional meetings, training sessions, regional support staff and phone and online support.
  • Internet advertising programs: The pay-per-click program helps franchisees attract store traffic. 
  • Elite training program: The elite training program covers every aspect of business operation, including how to run, manage and promote a new franchise. 
  • Demographic studies: The franchisor analyzes every business aspect, including the client potential, population and traffic patterns, to understand if the location meets the criteria. Then, they help with lease negotiation and store build-out. 
  • Easy turnkey process: The turnkey packages cover everything franchisees need to run a successful business, including hardware and software. 
  • Financial assistance: The franchisor partners with reliable third-party funding sources to help franchisees cover the startup costs, franchise fees, cost of inventory and equipment. 
  • Absentee ownership: Franchisees don’t have to get involved in the daily operations when running a Fully Promoted franchise. 
  • Exclusive territory protection: Exclusive territory rights protect franchisees from competition against other Fully Promoted franchises. 
  • No mandatory industry experience: A simple startup that requires no industry experience. 

The Cons:

  • Not a home based opportunity : Franchises must operate from physical locations. 
  • Not a  part-time business: Fully Promoted franchises require full-time, long-term ownership.

Fully Promoted franchise costs

You would have to invest on average $228,000 to open a Fully Promoted franchised business.

The investment covers all the startup costs you may need to open Fully Promoted franchise stores. In addition to the $50,000 initial franchise fee, the investment also covers:

  • Formulation costs: leasehold improvements, security deposit, etc.
  • Equipment: Equipment package
  • Operating costs: travel and living expenses, real estate, insurance, opening supplies, additional funds for 6 months, etc.

Startup costs

Here’s the full breakdown of costs:

Type of ExpenditureAmount
Initial franchise fee$49,500
Formulation costs$1,000 – $33,300
Initial Marketing fee$6,000-$12,000
Operating costs$21,760 – $64,390
Total$103,257 – $353,186
Source: Franchise Disclosure Document 2023
Fully Promoted franchise business plan template

Fully Promoted Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

Fully Promoted franchise fees

The initial franchise fee for a Fully Promoted franchise is $49,500

In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 4.0% of revenues, as well as a variable marketing fee of 1.0% of revenues.

Fully Promoted franchise revenue

On average, a Fully Promoted franchise makes $494,000 in sales per year.

This number is the average sales per franchise store for 126 of the 264 franchised stores that operated in all of 2022.

Yet, note that this is the average of 2 types of franchises: those with a full-time outside salesperson and those without.

Indeed, the franchisor strongly recommends franchisees to hire a full-time salesperson as part of their sales and marketing efforts to attract customers. And that’s a pretty big difference, the numbers don’t lie: the shops that have a full-time outside salesperson make twice as much revenue per year ($741,000) vs. those without ($368,000).

Type of franchiseStoresSales per shop per year
With full-time outside salesperson42$740,886
Without full-time outside salesperson84$367,987
Source: Franchise Disclosure Document 2023

Fully Promoted franchise profits

We estimate that a Fully Promoted franchise makes $84,000 in profits per year on average (13% EBITDA margin).

Note that these are purely estimates: Fully Promoted does not provide a detailed profit and loss in its latest FDD. Instead, we calculated EBITDA using industry average percentages for COGS and labor costs as per similar promotional marketing franchises.

Profit and lossAmount% revenueSource
Revenue$740,886100%as per FDD
COGS$(214,116)29%industry average
Gross Profit$526,77071%
Staff$(265,237)36%industry average
Royalties$(29,635)4%as per FDD
Other OpEx*$(148,177)20%assumption
* commercial printing & promotional marketing franchises
** General & administrative expenses, marketing

Is Fully Promoted a good franchise investment?

When we compare the initial investment cost ($228,000 on average) to the expected profits (assuming 10% net profit), we find that Fully Promoted franchises have an excellent 5 years payback.

In other words, you would reimburse your initial investment as a franchisee within 5 years on average if you were to start and invest in a Fully Promoted franchised shop today.

No need to tell you that a 5 years payback is a great investment (at least from a financial standpoint). What’s more is that it’s in line with similar commercial printing and promotional marketing franchises (3 to 5 years payback on average).

Fully Promoted franchise business plan template

Fully Promoted Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews


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