Pure Barre Franchise Costs $218K – $487K (+ 2024 Profits)

Pure Barre, recognized as a prominent lifestyle brand beyond just a barre workout, fosters a community where both women and men are inspired and empowered to achieve their fitness and lifestyle goals. 

Pure Barre was founded in 2001 and began its journey into franchising in 2009. The concept quickly expanded, particularly along the West Coast initially, as the founder had relocated to California.

Established as the largest and most seasoned barre franchise, Pure Barre has cultivated a strong following, with a client base that enjoys low-impact, small movement exercises designed to enhance strength, cardio, and flexibility across various fitness levels.

Type of Expenditure	Amount
Initial Franchise Fee	$60,000
Initial Training Program Fees	$0 – $0
Travel & Living Expenses While Training	$0 to $3,000
Real Estate/Lease and Professional Fees	$15,800 to $37,000
Net Leasehold Improvements	$38,500 to $200,000
Signage	$7,500 to $17,000
Insurance	$1,050 to $2,500
Initial FFE Package	$24,800 to $36,800
Pre-Sale and Soft Opening Retail Inventory Package	$15,000
Computer System and Related Components	$2,500 to $3,500
Audio/Visual Equipment	$15,000
Initial Marketing Spend, including amounts on Opening Support Program	$15,000 to $25,000
Instructor Training Fees	$11,300
Music and Technology Fees	$1,395
Additional Funds – 3 months	$10,000 to $60,000
Total Estimated Initial Investment	$217,845 to $487,495

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Initial Franchise Fee

To establish a single Pure Barre Studio under a franchise agreement, an initial fee of $60,000 is required, payable upon signing.

Pre-Sale and Soft Opening Retail Inventory Package

An opening inventory purchase of approximately $15,000 is necessary before the studio’s launch, covering pre-sale merchandise and apparel for resale.

Pre-Opening Instructor Training

The comprehensive instructor training program necessitates an investment of $11,300, ensuring up to eight instructors are fully prepared prior to the studio’s opening.

Music and Technology Fees

A monthly commitment to music licensing and technology fees, totaling $279, supports the studio’s operational needs from the pre-sales phase.

Development Agreement

For the right to develop multiple studios, a development fee ranging from $35,000 to $45,000 per studio is applicable, depending on the total number of studios planned.

Royalty Fee

A weekly royalty fee, calculated as 7% of the studio’s gross sales, contributes to ongoing franchisor support.

Brand Development Fund Contribution

Franchisees contribute 2% of their gross sales to the brand development fund, aiding in collective marketing efforts.

Renewal Fee

A renewal fee of $10,000 ensures the continuation of the franchise agreement, fostering long-term brand alignment.

Transfer Fee

Transferring a franchise agreement or undeveloped franchise rights incurs a fee of $10,000, facilitating a smooth transition.

Relocation Fee

A proposed studio relocation requires approval and a fee of $5,000, ensuring the new location meets brand standards.

Franchise Pros and Cons

The Pros:

• Marketing and public relations: The franchisor has an experienced marketing and advertising team. Franchise owners can create awareness about their services utilizing national media, regional advertising, social media, and personalized local studio campaigns to attract a lot of traffic and sales.
• Recruitment: The franchisor helps franchisees identify, hire, and train the most qualified instructors, general managers, and sales teams to help franchisees build and grow their clubs.
• Real estate and construction: Pure Barre provides its franchisees with site selection, layout plans, and the construction of their studios. It helps them identify a conducive business location concerning traffic and potential growth and facilitates lease negotiations to lower development costs.
• Evolving concept: The brand implements consistent updates to its choreography, classes, and programming to offer its members excellent services.
• Extensive training: The brand offers its franchisees a detailed on-the-job and classroom training program. It trains them in business management, point-of-sale software, membership presales, marketing, and daily operations. In addition, it provides them assistance with the initial operations and how to carry out a successful grand opening.
• Exclusive territory protection: The franchisor allows the franchisees to operate their fitness studio in a protected development area referred to as an “authorized location.” It does not grant any other franchises or operate competitive units in the protected area.
• Third-party financing: The franchisor offers its franchisees indirect financing through partnerships with third-party lenders. Franchisees receive funding for start-up costs, equipment, inventory, franchise fees, and payroll. 
• Multiple revenue streams: The brand provides its members with barre classes, teacher training, and a growing demand for premium activewear. Franchisees have a variety of added income streams to improve their bottom line.

The Cons:

• Not a part-time business: A Pure Barre franchise cannot be operated as a part-time business. The franchisor requires franchisees to follow the parent company’s operating hours.
• No absentee ownership: The franchise does not present a passive investment business opportunity. Franchisees must be involved in the decision-making and daily operations of their clubs.
• Competition: The franchise also faces stiff competition from Club Pilates, Barr3, and CycleBar.

How to open a Pure Barre Franchise

Opening a Pure Barre franchise involves several steps, designed to ensure you are a good fit for the franchise. Here are the main steps to follow to open a Pure Barre franchise.

1. Research and Understand the Brand

• Learn about Pure Barre’s history, mission, and values to ensure they align with your personal and business goals.
• Familiarize yourself with the Pure Barre workout methodology, studio culture, and community.
• Consider the brand’s position within the boutique fitness industry and its competition.

2. Assess Your Financial Readiness

• Review the initial investment requirements, including the franchise fee, equipment, leasehold improvements, and operating capital.
• Understand ongoing costs such as royalty fees, marketing fees, and other operational expenses.
• Consider your funding options, including personal assets, loans, and third-party financing.

3. Submit an Inquiry and Application

• Reach out to Pure Barre through their official franchise inquiry process to express your interest.
• Complete the initial application form with your personal, professional, and financial information for preliminary evaluation.

4. Participate in Discovery Day and Interviews

• Attend a Discovery Day at Pure Barre’s headquarters or a designated location to meet with the franchising team.
• Engage in interviews to discuss your business background, goals, and fit with the Pure Barre franchise.

5. Review the Franchise Disclosure Document (FDD)

• Carefully review the FDD provided by Pure Barre, which contains crucial details about the franchise opportunity.
• Consult with legal and financial advisors to understand the terms, obligations, and your rights as a franchisee.

6. Secure Your Territory and Finalize Agreements

• Work with Pure Barre to identify and secure a suitable territory for your studio.
• Finalize and sign the franchise agreement, committing to the terms and conditions of operating a Pure Barre franchise.

7. Complete Training Programs

• Participate in Pure Barre’s comprehensive training program, covering business operations, marketing, sales, and the Pure Barre method.
• Ensure you and your team understand the brand standards and operational procedures.

Disclaimer

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