Shopping Cart

No products in the cart.

Pure Barre Franchises: $249K Turnover (+ 2023 Costs & Profits)

Founded in 2006, Pure Barre has grown exponentially and now has over 600 studios in the US and Canada. Beyond the hype for its barre classes concept, it’s also a very affordable fitness franchise opportunity at a low price point.

Indeed, you would have to invest on average (only) $335,800 to open a new Pure Barre studio, which has an average turnover of $259,500 per year.

Yet what about profitability? How much money can you realistically make with this business?

In this article we’re looking at Pure Barre and its latest Franchise Disclosure Document to find out all about its financials and whether you invest in this franchise. Let’s find out!

Key stats

Franchise fee$60,000
Royalty fee7.0%
Marketing fee2.0%
Investment (mid-point)$336,000
Revenue per square foot$173
Sales to investment ratio0.8x
Payback period*13 years
Minimum net worth$500,000
Minimum liquid capital$100,000
* assuming 15% net profit margin
pure barre business plan template

Download the Pure Barre franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

What is Pure Barre?

Pure Barre is an American chain of health clubs specializing in barre, which combines ballet exercises, Pilates movements, and yoga stretches. It operates studios that provide indoor Pure Barre classes under the “Pure Barre” brand.

The franchise was founded in 2001. It is owned by Exponential Fitness LLC, headquartered in Irvine, California.

Pure Barre began franchising in 2009 and now has more than 600 units in the US and Canada.

Pure Barre franchises pros and cons


  • Marketing and public relations: The franchisor has an experienced marketing and advertising team. Franchise owners can create awareness about their services utilizing national media, regional advertising, social media, and personalized local studio campaigns to attract a lot of traffic and sales.
  • Recruitment: The franchisor helps franchisees identify, hire, and train the most qualified instructors, general managers, and sales teams to help franchisees build and grow their clubs.
  • Real estate and construction: Pure Barre provides its franchisees with site selection, layout plans, and the construction of their studios. It helps them identify a conducive business location concerning traffic and potential growth and facilitates lease negotiations to lower development costs.
  • Evolving concept: The brand implements consistent updates to its choreography, classes, and programming to offer its members excellent services.
  • Extensive training: The brand offers its franchisees a detailed on-the-job and classroom training program. It trains them in business management, point-of-sale software, membership presales, marketing, and daily operations. In addition, it provides them assistance with the initial operations and how to carry out a successful grand opening.
  • Exclusive territory protection: The franchisor allows the franchisees to operate their fitness studio in a protected development area referred to as an “authorized location.” It does not grant any other franchises or operate competitive units in the protected area.
  • Third-party financing: The franchisor offers its franchisees indirect financing through partnerships with third-party lenders. Franchisees receive funding for start-up costs, equipment, inventory, franchise fees, and payroll. 
  • Multiple revenue streams: The brand provides its members with barre classes, teacher training, and a growing demand for premium activewear. Franchisees have a variety of added income streams to improve their bottom line.


  • Not a part-time business: A Pure Barre franchise cannot be operated as a part-time business. The franchisor requires franchisees to follow the parent company’s operating hours.
  • No absentee ownership: The franchise does not present a passive investment business opportunity. Franchisees must be involved in the decision-making and daily operations of their clubs.
  • Competition: The franchise also faces stiff competition from Club Pilates, Barr3, and CycleBar.

How much does a Pure Barre franchise cost?

You have to invest around $335,812 to open a Pure Barre fitness franchise studio, which is typically 1,500 sq. ft. in size.

This is an average; indeed, it varies based on many factors, such as the location of your studio, its size, market conditions, and other factors.

In addition to the initial franchise fee of $60,000, which you must pay to the franchisor, you would also pay for the leasehold improvements, furniture and fixtures, signage, equipment, professional fees, training expenses, etc.

Pure Barre startup costs

Here’s the full breakdown of costs:

Startup costsAmount
Initial franchise fee$60,000
Net leasehold improvements$35,900 – $180,000
Signage and graphics$7,500 – $20,000
Furniture, fixtures and related supplies$12,100 – $15,000
Training expenses$15,750 – $29,250
Additional Funds 3 Months$10,000 – $40,000
Other$58,037 – $98,087
Total$214,287 – $457,337
pure barre business plan template

Download the Pure Barre franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

How much turnover does a Pure Barre gym make?

On average, a Pure Barre franchise makes $259,534 in turnover per year.

This is the average sales per franchised fitness studio for 561 of the 603 franchised fitness studios that were open for all of 2021, as per the Franchise Disclosure Document.

Here’s the monthly revenue evolution over the past 12 months to March 2022:

Another interesting thing is that Pure Barre has a revenue per square foot of $170, one of the highest in the fitness industry (actually second to Club Pilates at about $360).

How profitable is a Pure Barre franchise?

We estimate that a Pure Barre studio makes about $43,400 in profits per year (17% EBITDA margin).

These are the profits after all operating expenses (staff, rent, royalties, etc.) have been deducted, yet it doesn’t include other expenses such as depreciation, corporate taxes and any debt interest.

Note that, like most other fitness franchises, Pure Barre does not provide detailed information on the profitability of its studios. Apart from revenue, rent and royalty and marketing fees we had to estimate costs instead.

For example we assume labor costs are on the higher end at 35% of revenues, given Pure Barre isn’t a standard gym where members can use facilities without a trainer: all classes require a trainer present increasing staff costs.

Profit and lossAmount% revenueNote
Rent$(63,000)24%As per FDD
Royalty fee$(23,358)9%As per FDD
Marketing$(12,977)5%industry average
Other expenses$(25,953)10%industry average
* as per The Camp Transformation Center (personal training studios have a higher staff spending than standard membership gyms)

Is a Pure Barre franchise a good investment?

So does it mean you should open a new Pure Barre studio? Are the profits worth the upfront cost?

Given you would have to fund, either from loans or investors, $335,800 on average to open a new Pure Barre studio, it’s very important to understand if and when you can expect to recoup your initial investment.

That’s what we do when we calculate the payback period: the time it takes to repay an investment with the profits it generates over time.

The good news is that we found Pure Barre has a good payback period of 13 years on average, meaning you would repay all creditors and yourself within 13 years.

This is on the higher end vs. other fitness franchises (~9 years payback period on average) hence whilst not the most profitable investment, Pure Barre is a decent franchise due to a low price entry point ($335,800).

pure barre business plan template

Download the Pure Barre franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

How does it compare vs. other Fitness franchises?

FranchiseNet worth ($)Liquid capital ($)Investment ($)Revenue ($)Payback (years)
Anytime Fitness,000175,000510,165338,810$6810.0
Planet Fitness,000,0001,500,0003,273,3001,564,877$8013.9
Orangetheory Fitness,000,000300,0001,381,432805,251$24411.4
Club Pilates,000100,000287,000544,703$3633.5
Pure Barre,000100,000335,812259,534$1738.6
Snap Fitness,000250,000783,328194,124$3726.9
Burn Boot Camp,000150,000314,846400,526$765.2
Crunch Fitness,000,000400,0003,092,0001,863,627$4811.1
Stretch Zone,000150,000161,027357,632$2863.0
Workout Anytime,000175,0001,519,450511,628$4910.0
Fitness Together,00080,000292,013400,000n.a.4.9
The Camp Transformation Center,00075,000287,000495,067$993.9
Retro Fitness,500,000300,0001,681,341998,459$667.0
F45 Training,000100,000457,650632,902$2534.8
Gold's Gym,000,000400,0004,043,8751,638,000$4716.5
Fit Body Boot Camp,00065,000198,350167,364$617.9

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.