Deka Lash Franchise FDD, Profits & Costs (2025)
Deka Lash, a prominent franchise in the beauty industry, specializes in eyelash extensions and was founded by Jennifer Blair. The brand began its franchising journey in 2011 and has grown to include multiple locations throughout the U.S. and Canada.
Headquartered in Pittsburgh, Pennsylvania, Deka Lash has established itself as a leader in the lash extension market with a strong emphasis on innovation and customer experience.
Deka Lash distinguishes itself in the competitive beauty sector by offering a luxurious and client-focused service environment.
The franchise’s unique studio design includes ergonomic beds and a welcoming atmosphere that enhances the overall client experience.
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Initial Investment
How much does it cost to start a Deka Lash franchise? It costs on average between $286,000 – $449,000 to start a Deka Lash franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount varies based on factors such as the type of studio, its location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $59,900 |
| Operations Onboarding & First Studio Opening Support Fee | $5,450 |
| Initial Staff Training & Certification | $3,750 |
| New Franchisee Training Travel, Meals & Lodging | $300 – $3,000 |
| Design / Architectural Plans | $1,000 – $5,000 |
| Leasehold Improvements & Project Management | $75,000 – $150,000 |
| Rent & Security Deposits | $12,000 – $25,000 |
| Signage | $5,000 – $10,000 |
| Furniture, Fixtures and Equipment | $60,000 – $86,000 |
| Flooring | $5,000 – $8,000 |
| Computers and Hardware | $2,000 – $5,000 |
| Start-up Supplies / Inventory | $13,500 |
| Grand Opening / Marketing | $9,000 – $12,000 |
| Insurance & Permits | $3,250 – $7,500 |
| Professional Fees | $1,250 – $3,750 |
| Utilities | $500 – $1,500 |
| Payroll | $23,000 – $35,000 |
| Additional Funds | $6,000 – $15,000 |
| Total | $286,000 – $449,000 |
Average Revenue (AUV)
How much revenue can you make with a Deka Lash franchise? A Deka Lash franchised business makes on average $301,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $571,000 yearly revenue for similar nail, skin, eyelash franchises. Below are a few Deka Lash competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Deka Lash Franchise Disclosure Document
Frequently Asked Questions
How many Deka Lash locations are there?
As of the latest data, Deka Lash operates 128 locations across the United States, all of which are franchise-owned. The company does not currently have any corporate-owned studios.
What is the total investment required to open a Deka Lash franchise?
The total investment required to open a Deka Lash franchise ranges from $286,000 to $449,000.
What are the ongoing fees for a Deka Lash franchise?
The ongoing fees for a Deka Lash franchise include a royalty fee of 6% of gross sales, which contributes to the ongoing support and development provided by the franchisor.
Additionally, franchisees are required to pay a marketing fee of 2% of gross sales, allocated toward brand-wide marketing initiatives to enhance visibility and attract customers.
What are the financial requirements to become a Deka Lash franchisee?
To become a Deka Lash franchisee, the financial requirements include a minimum net worth of $500,000 and liquid capital of at least $150,000. These requirements ensure that prospective franchisees have the financial stability and resources necessary to support the initial investment and ongoing operational needs of the business.
How much can a Deka Lash franchise owner expect to earn?
The average gross sales for a Deka Lash franchise are approximately $0.30 million per location. Assuming a 15% operating profit margin, $0.30 million yearly revenue can result in $45,000 EBITDA annually.
Who owns Deka Lash?
Deka Lash franchise is owned by WellBiz Brands, Inc., a leading franchisor specializing in beauty, health, and wellness brands. WellBiz Brands oversees a portfolio of franchise concepts, leveraging its expertise to support franchisees with robust systems, marketing, and operational resources.
Disclaimer
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